A rare opportunity to acquire a profitable, culturally resonant beauty brand with over 65 proprietary, vegan, cruelty-free formulas and a proven track record across Amazon, Shopify, and national retailers. This award-winning line consistently operates at strong gross margins and has strong customer loyalty, evidenced by a $42 AOV and LTV exceeding $200

The business has enjoyed 17.8 billion media impressions, extensive national press coverage, and retail placements with major players including JCPenney, Macy’s.com, and prior national rollouts at Target and Walmart

A lean infrastructure with contractor support makes the business highly relocatable and easy to scale.

Investment Highlights
- 65+ Proprietary Formulas developed exclusively for the brand (no private-label or relabel stock).
- Multi-Channel Sales: Amazon, Shopify DTC, JCPenney, Macy’s.com.
- Digital Assets: 32K+ email subscribers, 55K+ Instagram followers, extensive PR presence.
- High Margins: Wholesale gross margins ~70–85%.
- Built-in Growth Options: Skincare, body care, fragrance (trademark secured), accessories, licensing
- Scalable Wholesale & DTC: Low-hanging fruit in wholesale expansion (Sephora, Ulta, Sally Beauty) and in digital marketing for DTC growth

Deal Structure
The seller is offering a flexible 1/3 – 1/3 – 1/3 structure (cash at closing, short-term seller financing, and performance-based earnout/equity roll). This allows a qualified buyer to preserve capital while aligning incentives for growth. The seller will consider a flexible deal structure, but only for a qualified buyer who can demonstrate both the capital and track record to scale brands.

The Opportunity
For the right buyer with capital and experience in scaling consumer brands, this business represents an IP-rich, high-margin platform ready for aggressive growth. Expansion into new retail accounts, international markets (LatAm, Europe, Middle East, India), and DTC digital marketing are clear paths to scale.

Instead of spending years and millions building from scratch, you can acquire a profitable, award-winning cosmetics brand with strong cultural positioning, proven traction, and immediate upside.