This unique online retail business focuses on a specialized segment of the music industry, offering a handpicked selection of U.S.-crafted banjos, select acoustic guitars, and complementary gear. It has developed into a recognized destination for musicians seeking instruments from respected makers like Deering, OME, Rickard, and LR Baggs. With options suitable for both novices and seasoned players, the store appeals to a wide range of customers and benefits from established supplier ties and a loyal following both in the U.S. and abroad.

The company runs on a low-cost, home-based model with streamlined operations. A part-time team member manages packing and stock, while the owner spends just a couple of hours a day overseeing relationships with suppliers, responding to inquiries on higher-end items, and managing digital outreach and advertising. There’s strong potential to grow by adding more products, ramping up online marketing, and boosting engagement on social platforms.

Revenue typically falls between $425,000 and $460,000 annually, with increased marketing directly translating into stronger sales. Built on Shopify with Klaviyo handling email automation, the business also uses paid ads through Google and Meta to reach new buyers. With $50,000 in current inventory and a clean, uncomplicated financial profile, this is a rare chance to take over a lean, profitable e-commerce business in a devoted musical niche.

The current owner is offering 3 to 4 months of post-sale support, including in-depth guidance on products and vendor processes. Motivated by a personal matter requiring urgency, the seller is open to significant financing options for the right buyer. This opportunity is well-suited for someone passionate about music or looking to step into a specialty retail venture with clear avenues for expansion.