NJ's Premier Boutique Fitness Studio — A Personal Trainer's Dream
Business Description
Turnkey, fully equipped 5,400 SF +/- independent fitness studio in Fairfield, NJ. Shaped by 20+ years of personal training expertise. Loyal client base, below-market rent. Estate sale.
A once in a lifetime opportunity to acquire what may be the most thoughtfully assembled independent fitness studio in Northern New Jersey.
Fully equipped boutique studio in Fairfield, NJ. Shaped by 20+ years of personal training expertise and independent ownership in the heart of affluent Essex County. Located near Caldwell, Roseland, West Caldwell, and Verona, the studio has earned its reputation one client relationship at a time.
This is not a business built from a spreadsheet. The founder, an expert-level personal trainer with advanced credentials, poured his heart and soul into this studio for over 13 years. Every program, every piece of equipment, every member relationship reflects that vision.
WHAT SETS THIS STUDIO APART: $500K+ OF PREMIUM EQUIPMENT
The founder personally curated a 100+ piece collection that reads like a who's who of premium fitness manufacturing, specialty imports from Panatta (Italy), Technogym (Italy), and BootyBuilder (Sweden), alongside premium U.S. brands including Woodway, Concept2, Cybex, Hammer Strength, Pendulum/Rogers Athletic, Life Fitness, BC Strength, Jacobs Ladder, StairMaster, Nautilus, and Legend Fitness.
Per a comprehensive equipment list with documented valuations, the package represents over $500,000+ of premium equipment (original retail). All equipment is 100% owned outright, no leases, no liens, no encumbrances. Every piece transfers free and clear.
BUSINESS HIGHLIGHTS
13+ years of continuous operation under a single founder/brand
5,400 SF +/- dedicated facility on high-visibility location
Below-market lease at $3,654/month (~$0.68/SF/month)
Loyal, organized member base — clients have expressed interest in seeing the studio continue
Independent — no franchise royalties, no restrictions, no brand fees
Diversified services: 1:1 personal training, small-group, bootcamps, kettlebell, TRX, RIP Trainer
Strong footprint across Northern NJ fitness search
GROWTH OPPORTUNITIES
Hire additional trainers to scale session capacity
Re-activate dormant member roster with new owner-operator outreach
Expand small-group programming (open mid-day/evening capacity)
Add nutrition coaching and recovery/stretch service lines
Pursue corporate wellness contracts in Fairfield/Parsippany office parks
Develop hybrid in-person/remote training programs
REASON FOR SELLING
Estate sale. Founder/owner passed away. Family is seeking a qualified buyer — ideally an experienced fitness professional, certified trainer, or fitness-industry operator.
Full line item equipment list with valuations, financial overview, financial overview, and seller's discretionary earnings recast available to qualified buyers under NDA.
A once in a lifetime opportunity to acquire what may be the most thoughtfully assembled independent fitness studio in Northern New Jersey.
Fully equipped boutique studio in Fairfield, NJ. Shaped by 20+ years of personal training expertise and independent ownership in the heart of affluent Essex County. Located near Caldwell, Roseland, West Caldwell, and Verona, the studio has earned its reputation one client relationship at a time.
This is not a business built from a spreadsheet. The founder, an expert-level personal trainer with advanced credentials, poured his heart and soul into this studio for over 13 years. Every program, every piece of equipment, every member relationship reflects that vision.
WHAT SETS THIS STUDIO APART: $500K+ OF PREMIUM EQUIPMENT
The founder personally curated a 100+ piece collection that reads like a who's who of premium fitness manufacturing, specialty imports from Panatta (Italy), Technogym (Italy), and BootyBuilder (Sweden), alongside premium U.S. brands including Woodway, Concept2, Cybex, Hammer Strength, Pendulum/Rogers Athletic, Life Fitness, BC Strength, Jacobs Ladder, StairMaster, Nautilus, and Legend Fitness.
Per a comprehensive equipment list with documented valuations, the package represents over $500,000+ of premium equipment (original retail). All equipment is 100% owned outright, no leases, no liens, no encumbrances. Every piece transfers free and clear.
BUSINESS HIGHLIGHTS
13+ years of continuous operation under a single founder/brand
5,400 SF +/- dedicated facility on high-visibility location
Below-market lease at $3,654/month (~$0.68/SF/month)
Loyal, organized member base — clients have expressed interest in seeing the studio continue
Independent — no franchise royalties, no restrictions, no brand fees
Diversified services: 1:1 personal training, small-group, bootcamps, kettlebell, TRX, RIP Trainer
Strong footprint across Northern NJ fitness search
GROWTH OPPORTUNITIES
Hire additional trainers to scale session capacity
Re-activate dormant member roster with new owner-operator outreach
Expand small-group programming (open mid-day/evening capacity)
Add nutrition coaching and recovery/stretch service lines
Pursue corporate wellness contracts in Fairfield/Parsippany office parks
Develop hybrid in-person/remote training programs
REASON FOR SELLING
Estate sale. Founder/owner passed away. Family is seeking a qualified buyer — ideally an experienced fitness professional, certified trainer, or fitness-industry operator.
Full line item equipment list with valuations, financial overview, financial overview, and seller's discretionary earnings recast available to qualified buyers under NDA.
About the Business
- Years in Operation
- 14
- Employees
- 2 (1 Full-time, 1 Part-time)
Owner-operated. Two additional independent trainers rent space in the studio for - Facilities & Assets
- 5,400 SF +/- boutique fitness studio in Fairfield NJ. Below-market lease at $3,654/mo through Nov 2027.
EQUIPMENT — $521,857 retail value, 100+ pieces over 13 years — enough equipment to fill a gym 2x this size. European imports: Panatta (Italy), Technogym, BootyBuilder Platinum (Sweden). Premium US: Woodway Curve, Concept2, Cybex, Hammer Strength MTS, Pendulum Power Squat Pro, BC Strength, DynaVec Gluteator.
SCARCITY — Several pieces are functionally unfindable on the US used market. Panatta selectorized line, BootyBuilder Platinum V8/V9, DynaVec Gluteator (only 3 in the US), and Pendulum Power Squat Pro would each take 6-18 months to source. Assembling an equivalent package piece-by-piece would take 12+ months.
All equipment transfers 100% owned, no liens. Full line-item list with valuations available under NDA. - Market Outlook / Competition
- The Northern NJ fitness market has grown post 2020. Essex County's affluent demographics and limited independent competition create favorable conditions for premium boutique fitness studios. Competitors include franchise studios (Orangetheory, F45, [solidcore], Pure Barre) and big-box operators (LA Fitness, Planet Fitness).
The studio's core differentiator is its curated premium equipment package, atypical of boutique competitors. Most boutiques outfit from a single catalog, standard cardio, dumbbells, basic strength. The studio has assembled a 100+ piece collection over 13 years: European imports (Panatta, Technogym, BootyBuilder), premium U.S. strength (Hammer Strength, Pendulum, Cybex), best-in-class cardio (Woodway, Concept2, Jacobs Ladder), and uncommon depth in glute/posterior chain training (BC Strength, BootyBuilder, DynaVec) rarely matched outside high-end destinations. $500K+ original retail, 100% owned outright. - Opportunities for Growth
- Multiple clear paths to revenue expansion under new ownership:
- Add additional trainers: The studio currently supports two independent trainers paying flat monthly rent in addition to founder-led training. Formalizing and expanding this model (rental or revenue-share) is the most direct revenue lever. The 5,400 SF +/- facility supports multiple concurrent trainers.
- Re-activate dormant member roster: 13 years of client relationships represent a substantial outreach opportunity for new ownership.
- Expand small-group programming: Open mid-day and evening capacity for bootcamp, kettlebell, TRX, and glute-focused classes.
- New service lines: Nutrition coaching, recovery/stretch, post-rehab, and active-aging (50+) — all areas where the founder built credibility.
- Corporate wellness: Nearby Fairfield/Parsippany office parks (pharma, finance) offer B2B contract potential.
- Hybrid in-person/remote trainin
Real Estate
- Owned or Leased
- Leased
- Building Sq. Ft.
- 5,400
- Rent
- $3,654.00 per month
- Lease Expiration
- 11/30/2027
About the Sale
- Seller Motivation
- Estate sale — owner passing
- Transition Support
- Family led estate transition support to ensure a smooth handoff:
- Complete client roster with contact information and recent session history
- Introductions to existing members and to the two independent trainers currently operating in the space
- Vendor and supplier contacts (equipment, cleaning, utilities, payment processing)
- Lease assignment coordination with landlord
- Equipment list with manufacturer contacts and any available maintenance documentation
- Insurance broker introduction for policy transition
Reasonable post closing consultation period available to support the new owner's transition. - Financing Options
- Cash sale only. Buyer arranges own SBA, conventional, or cash funding
Listing Info
- ID
- 2503520
- Listing Views
- 23
Listing ID: 2503520 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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