Online CPG Brand in Health & Superfoods
Business Description
Established online CPG brand specializing in premium superfoods and supplements with strong subscription-based revenue model. Founded in 2021, this health-focused ecommerce business has built a loyal customer base generating $138,000 in annual revenue with $18,300 in seller's discretionary earnings.
Business Overview:
Diversified revenue streams across multiple channels: 67% Shopify direct-to-consumer, 29% wholesale partnerships, and 4% Amazon marketplace. The business demonstrates exceptional customer loyalty with 54% of website sales through subscriptions and 72% of total revenue from returning customers.
Key Strengths:
• Strong subscription model providing predictable recurring revenue
• Loyal health-conscious customer base
• Brand-focused business model not dependent on founder personality
• Streamlined 6-SKU product lineup with proven market demand
• High-converting Shopify website with best-in-class performance
• Established Amazon presence with 300+ reviews across 2 SKUs
• Inventory included in sale
• Relocatable business model
Growth Opportunities:
Significant untapped potential across multiple channels. Amazon marketplace currently minimally promoted despite strong review base. Social media advertising through Instagram, Facebook, and TikTok Shop remains largely unexplored. Wholesale channel shows organic growth potential with minimal current investment. Product line expansion opportunities exist within established brand framework.
The seller has intentionally scaled back certain revenue channels due to time constraints, creating immediate growth opportunities for a dedicated owner.
Support & Financing:
Seller provides up to 4 weeks transition support and offers seller financing options. Owner selling due to focus on other business ventures, not performance issues.
This business presents an excellent opportunity for an entrepreneur seeking an established ecommerce business with proven revenue streams, growth potential, and operational systems already in place.
Business Overview:
Diversified revenue streams across multiple channels: 67% Shopify direct-to-consumer, 29% wholesale partnerships, and 4% Amazon marketplace. The business demonstrates exceptional customer loyalty with 54% of website sales through subscriptions and 72% of total revenue from returning customers.
Key Strengths:
• Strong subscription model providing predictable recurring revenue
• Loyal health-conscious customer base
• Brand-focused business model not dependent on founder personality
• Streamlined 6-SKU product lineup with proven market demand
• High-converting Shopify website with best-in-class performance
• Established Amazon presence with 300+ reviews across 2 SKUs
• Inventory included in sale
• Relocatable business model
Growth Opportunities:
Significant untapped potential across multiple channels. Amazon marketplace currently minimally promoted despite strong review base. Social media advertising through Instagram, Facebook, and TikTok Shop remains largely unexplored. Wholesale channel shows organic growth potential with minimal current investment. Product line expansion opportunities exist within established brand framework.
The seller has intentionally scaled back certain revenue channels due to time constraints, creating immediate growth opportunities for a dedicated owner.
Support & Financing:
Seller provides up to 4 weeks transition support and offers seller financing options. Owner selling due to focus on other business ventures, not performance issues.
This business presents an excellent opportunity for an entrepreneur seeking an established ecommerce business with proven revenue streams, growth potential, and operational systems already in place.
About the Business
- Years in Operation
- 5
- Employees
- 1 Contractor
- Currently Relocatable
- Yes
- Facilities & Assets
- This sale includes but is not limited to website, amazon, social platforms, wholesale accounts, email list, current subscriptions, SOPs, Operating documents.
- Market Outlook / Competition
- The market is fantastic for our product and future growth for an owner that can dedicate the resources needed. We have a tight small product lineup of 6 skus which can easily be expanded on. Our site is best in class, converts, and our brand is strong.
- Opportunities for Growth
- Amazon- We currently have over 300 reviews on only 2 skus and they are top of the industry. I have turned it off all promotion to focus on Shopify.
IG/Facebook Ads or Organic- We have invested very little into this.
Tiktok Shop- I have a Tiktok page and Tiktok shop but have never opened it up.
More Skus- Very easy to ad on more variations or expand into other product lines.
Wholesale- I do some wholesale but have invested very little into this. All organic.
About the Sale
- Seller Motivation
- I own other businesses and just don't have time to dedicate to this.
- Transition Support
- Up to 4 Weeks with whatever help is needed. Will make it an easy transition for buyer.
- Financing Options
- Open to Seller Financing
Listing Info
- ID
- 2475135
- Listing Views
- 17
Listing ID: 2475135 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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