This business provides a singularly unique solution in the online math education sector. It was created by a tenured math professor with over 20 years of experience. The solution is comprehensive video courses that recreate the classroom learning environment. Instruction accompanies free online math textbooks that are well known and used globally. The courses include Prealgebra, Elementary Algebra, Intermediate Algebra, College Algebra, Algebra and Trigonometry, and Precalculus. Each section of each book contains a 1-hour lecture that is exactly what the professor would deliver in the classroom environment, as well as videos for every other odd homework problem in each section. The result is 322 one-hour lecture videos and 4,074 homework videos for a total of over 600 hours of high-quality video instruction. Additionally, there are course outlines, course calendars, practice test answer keys, and placement exams. All content on the website has been created by the same professor ensuring consistency in quality and depth. This is a complete product that has global appeal and is ready for a buyer with marketing skills to take it to the next level.

The website for this business is organized and user-friendly. Each lecture page has the associated homework videos posted with it as well as time-stamps by topic to facilitate the lecture videos being consumed over several days. Each lecture page also has a link to the section of the textbook being covered to ensure connection between the text and the instruction. The website is integrated with Mailchimp for email blasts, Stripe for secure payment processing, plugins such as Beaver Builder and Woocommerce for ease of editing, and SEO optimization tools. The website is currently hosted on wpengine with videos being stored in Vimeo and streamed onto the website via embed codes.

The market for this business is global and massive. Anyone wanting to learn math that speaks English can use this business. It is a complete solution for homeschooled children, but it can also be used by students in traditional instruction settings. The website has the functionality to provide site licenses for schools, learning centers, and tutor centers, and the business can be used as a lecture resource for online and hybrid instructors at colleges and universities. It is estimated that there are around 4 Million children in the U.S. that are homeschooled. That is the minimum market for this business with the potential market being much larger than that.

The maintenance costs for running the business are extremely low. The business has experienced very little marketing thus far because the owner/creator of the business is a math professor, not a marketer. As such, the standard EBITDA calculations have not been used to price the product. The product has been priced based on the value of the content of the business, the uniqueness of the product, and the massive growth potential that exists in the hands of a new owner with marketing skills. Despite the lack of marketing, the business has already seen world wide usage and has experienced partnerships with several educational institutions. This is a solid foundation that a buyer with marketing skills can launch from.