This online pool and spa equipment dealer grew revenue from $1.9M to $14.4M over two years, while the broader industry contracted. The business holds authorized dealer status with two of the world's largest pool equipment manufacturers, both of which are closed to new online applicants. A competitor cannot get this product access today. If you already run an ecommerce operation, this bolts on with near-zero integration costs due to its drop-ship model, Shopify Plus, 90% automated fulfillment, and a four-person remote team that runs the business day-to-day.

The catalog currently has approximately 6,900 SKUs, but there's significant white space ahead. Replacement parts and accessories (where repeat purchases occur) are just 5% of current revenue. An adjacent spa/hot tub product line added in late 2025 already represents about 10% of revenue and peaks during October through March, making this a natural seasonal complement.

Net margins sit at 6%–7%, with a defined path to 10% through ad efficiency gains (ROAS improved from 6.5x to 7.1x in the most recent month), manufacturer repricing already completed, and a 32,000-subscriber email list running only basic automations. AOV is $908 with no customer concentration. The majority of purchases are non-discretionary repair and replacement.


Key Benefits:

Exceptional Growth: Revenue grew 206% (2023 to 2024) and 152% (2024 to 2025), while the pool equipment industry contracted. SDE exceeded $860K in 2025.

Authorized Dealer: This business is one of only nine authorized online dealers with the two largest pool equipment manufacturers, with tiered rebates up to 4%. Both programs are closed to new applicants and transfer with the sale.

Bolt-On Ready: Shopify Plus drop-shipping, no warehouse, minimal inventory, and 90% of orders automatically routing are paired with revenue and distributor terms that allow the business to self-fund with minimal working capital.

Expert Team Handles Operations: Four US-based, remote staff with pool industry backgrounds provide the consultative support that helps customers buy the right equipment the first time. All members of the support team are expected to stay.

Seasonal Complement Built In: The spa/hot tub line (approximately 10% of revenue) peaks during October through March. The business pairs naturally with any Q4-light or spring/summer-heavy portfolio.