This boutique fitness studio founded in May 2021 in Brunswick, Maine, offers indoor cycling (spin), spin/strength combination classes, yoga, and barre to a loyal and passionate community of members. Operating seven days a week with a team of seven instructors, we have built a distinctive identity over five years that goes well beyond fitness — it is a community institution with a philanthropic mission, a growing revenue base, and a membership model that generates reliable recurring income.

**The Business**

It is the only dedicated spin studio within a 15-mile radius, serving a core demographic of women aged 35–60, with a loyal membership base that has grown year over year. Revenue has increased consistently since founding, reaching $191,000 in 2025, with membership revenue now representing 72% of total sales — up from 56% in 2023. This shift reflects a maturing, sticky customer base that chooses recurring memberships over one-time class purchases.

The studio operates on Mariana Tek, a best-in-class boutique fitness platform that manages class bookings, memberships, automated marketing, and client communications. The platform is intuitive for both staff and members and transfers fully with the business.

**The Team**

The current owner teaches classes and oversees operations, supported by six independent contractor instructors (1099) and three W-2 staff members, including a recently hired Relationship Manager who manages lead follow-up, membership conversion, and works closely with the owner on overall strategy. Her early impact has been measurable, and she represents a meaningful asset for any incoming owner.

**The Community**

What truly differentiates Spark is its philanthropic identity. Since opening, the studio has raised $199,000 for local nonprofits through two signature annual charitable events plus a variety of smaller events. Their two largest, Plunge for the Funds (supporting the ALS Patient Assistance Fund at MaineHealth Mid Coast Hospital), and SPARKsgiving (for Mid Coast Hunger Prevention Program) are well-established in the community. The studio also donates to the nonprofit of a member's choice when they reach class milestones. This mission is deeply embedded in the culture and has created a level of member loyalty that is rare in the boutique fitness space.

**The Opportunity**

The business is being sold by its founder after five years. The ideal buyer is a community-oriented operator with capital and vision to carry Spark into its next chapter — ideally in a new location with a two-room footprint (dedicated spin room and mat class room) that would unlock the studio's full programming and revenue potential. The current lease is month-to-month, giving a buyer flexibility to negotiate a new location or secure terms with the existing landlord (who is also interested in selling the property).

All 23 Stages bikes are owned outright (lease bought out in 2024), and the full studio buildout, sound system, and equipment transfers with the sale. Three years of restated financial documentation and a Seller's Discretionary Earnings (SDE) worksheet are available to qualified buyers under NDA.

The seller is committed to a meaningful transition period to ensure member retention and operational continuity for the right buyer.

**Why Spark?**

Five years of community building, $199,000 raised for causes that matter, growing recurring revenue, and a brand with equity that no competitor in the market can replicate. Spark doesn't need to be discovered, it needs the right person to take it to the next level.

*Serious inquiries only. NDA required before financial documentation is shared. Seller is motivated and available to discuss.*