Category-Leading Concealed Security Innovation: $1.15M Revenue with 30% Margins
This acquisition presents a rare opportunity in the $11.1B home security market through a brand that has created and dominated the "concealed security" segment. Founded in 2019, the company disrupted traditional security with patent-protected products that appear identical to everyday household items while providing secure storage invisible to intruders.
Investment Highlights
With $1.15M annualized revenue growing 29% year-over-year and $246K adjusted EBITDA (21% margin), this business combines rapid growth with strong profitability. The brand maintains 30% gross margins and $80 average order values, creating substantial per-unit profit.
Performance is protected by multiple design patents, registered trademarks across key markets, and exclusive manufacturing relationships. Products have received prestigious A-grade certifications from Germany's stringent Pruefengel Institute, validating their quality and supporting premium pricing.
Brand Strength & Operational Excellence
The company operates through Amazon FBA across 10 countries with 13 SKUs representing 5 unique product lines that have achieved top rankings and a 4.3-star average rating. The brand has demonstrated viral potential with previous influencer content generating millions of views organically.
The streamlined business requires only 10 hours weekly of management oversight. Manufacturing relationships in Poland and China provide production flexibility with 90%+ on-time delivery, while optimized inventory management balances efficiency with availability.
Growth Opportunities
Multiple growth vectors are immediately actionable:

Geographic expansion into South Africa, UK, Middle East, Australia, and Japan
New product launches with 3 completed designs ready for production
D2C channel optimization leveraging higher margins (45% vs. 38% on Amazon)
Retail distribution utilizing third-party quality certifications
Social commerce integration capitalizing on products' highly visual appeal

Target Market
The core demographic spans ages 35-65 with $75K+ household income, representing security-conscious homeowners who prioritize both protection and aesthetics. These customers demonstrate exceptional loyalty with 22% making repeat purchases and $129 average lifetime value.
For institutional investors, private equity firms, or strategic buyers, this acquisition represents an immediate platform for expansion with minimal transition disruption. The founders offer 60 days of comprehensive support, creating a turnkey opportunity combining proven performance, defensible advantages, and substantial growth potential in the premium home security sector.