Patented DTC Cooling Brand - $3.21M Rev, $859K SDE, 10 Yrs Profitable
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This business pioneered the personal evaporative cooler category in 2015 and has been profitable every year since. Q1 2026 closed at a 50.6 percent net margin, the highest quarterly print on record.
LTM revenue is $3.21M. LTM SDE is $859K at 26.7 percent margin.
BUSINESS OVERVIEW
Three core SKUs at $99, $149, and $199 generate the revenue, each built around a proprietary nanofiber cooling cartridge protected by four issued patents (US, EU, CN, WIPO) and sixteen trademark registrations across eleven jurisdictions. The material is meaningfully differentiated from substrates used by competing personal coolers and constitutes the brand's primary defensibility.
Channel mix is 76 percent marketplaces, 15 percent DTC, 9 percent partner. Top three organic ranking on owned name keywords; first page placement on category terms across seven Amazon storefronts. Counter cyclical geographic mix smooths annual cash flow.
iF and Red Dot design awards, an 80,000 subscriber email file, 495 affiliate relationships, and tier one press in Forbes, TechCrunch, CNN, Mashable, and PC Magazine. Ten years of continuous operation without an Amazon suspension or Google penalty.
FINANCIAL CONTEXT
FY25 revenue closed at $3.15M, down from $4.68M in FY24. The decline reflects a Q2 2025 tariff event on China origin goods, which forced cancellation of mid season inbound and a pricing reset. Net margin held at 24 percent through the decline. Re-pricing completed in fall 2025; Q1 2026 returned to record profitability at 50.6 percent.
The LTM window on which the asking is based captures the full tariff disruption. Buyers underwriting to Q1 2026 are paying meaningfully below the headline multiple. FY21–FY24 averaged $4.4M revenue at a 27 percent net margin.
OPERATIONS
The founder dedicates 20 hours per week. A nine person remote contractor team in Europe handles sales, marketing, ecommerce, advertising, partner sales, logistics, and support, and will remain post close. Operations run on Amazon FBA plus a transferable 3PL. No facility; no in-house customer service.
GROWTH OPPORTUNITIES
Five independent levers, none reflected in the asking multiple:
Retail. 64 percent of category demand transacts through physical retail; the brand is not placed with any major chain.
Counter seasonal product. An air purifier prototype is engineered and quoted with the existing manufacturer; humidifier and heater concepts complete a four season portfolio.
Brand awareness. Paid spend has been exclusively performance anchored; upper funnel investment is expected to accelerate organic conversion.
Ad network partnerships. A direct US competitor has built meaningful share through this channel; the brand has not pursued it.
International expansion. The wholesale channel outside North America is materially under developed.
TRANSACTION STRUCTURE
The buyer receives a perpetual exclusive license to the four issued patents in consumer electronics, all trademarks, the brand domain and e-commerce stack, Amazon accounts across seven storefronts, $330K of owned tooling at the contract manufacturer (a publicly listed top 10 Chinese home appliance maker), the email and affiliate programs, and source code for the connected SKU.
The seller retains the patents solely for a non-competing industrial application and is non-competed in consumer electronics for the life of the license. Cartridge material continues at current pricing; the buyer may dual source. Up to 90 days transition support included.
PROCESS
Targeted limited auction. NDA required for CIM and data room. IOI, exclusive LOI, confirmatory, close. Inquiries in writing through the undersigned.
LTM revenue is $3.21M. LTM SDE is $859K at 26.7 percent margin.
BUSINESS OVERVIEW
Three core SKUs at $99, $149, and $199 generate the revenue, each built around a proprietary nanofiber cooling cartridge protected by four issued patents (US, EU, CN, WIPO) and sixteen trademark registrations across eleven jurisdictions. The material is meaningfully differentiated from substrates used by competing personal coolers and constitutes the brand's primary defensibility.
Channel mix is 76 percent marketplaces, 15 percent DTC, 9 percent partner. Top three organic ranking on owned name keywords; first page placement on category terms across seven Amazon storefronts. Counter cyclical geographic mix smooths annual cash flow.
iF and Red Dot design awards, an 80,000 subscriber email file, 495 affiliate relationships, and tier one press in Forbes, TechCrunch, CNN, Mashable, and PC Magazine. Ten years of continuous operation without an Amazon suspension or Google penalty.
FINANCIAL CONTEXT
FY25 revenue closed at $3.15M, down from $4.68M in FY24. The decline reflects a Q2 2025 tariff event on China origin goods, which forced cancellation of mid season inbound and a pricing reset. Net margin held at 24 percent through the decline. Re-pricing completed in fall 2025; Q1 2026 returned to record profitability at 50.6 percent.
The LTM window on which the asking is based captures the full tariff disruption. Buyers underwriting to Q1 2026 are paying meaningfully below the headline multiple. FY21–FY24 averaged $4.4M revenue at a 27 percent net margin.
OPERATIONS
The founder dedicates 20 hours per week. A nine person remote contractor team in Europe handles sales, marketing, ecommerce, advertising, partner sales, logistics, and support, and will remain post close. Operations run on Amazon FBA plus a transferable 3PL. No facility; no in-house customer service.
GROWTH OPPORTUNITIES
Five independent levers, none reflected in the asking multiple:
Retail. 64 percent of category demand transacts through physical retail; the brand is not placed with any major chain.
Counter seasonal product. An air purifier prototype is engineered and quoted with the existing manufacturer; humidifier and heater concepts complete a four season portfolio.
Brand awareness. Paid spend has been exclusively performance anchored; upper funnel investment is expected to accelerate organic conversion.
Ad network partnerships. A direct US competitor has built meaningful share through this channel; the brand has not pursued it.
International expansion. The wholesale channel outside North America is materially under developed.
TRANSACTION STRUCTURE
The buyer receives a perpetual exclusive license to the four issued patents in consumer electronics, all trademarks, the brand domain and e-commerce stack, Amazon accounts across seven storefronts, $330K of owned tooling at the contract manufacturer (a publicly listed top 10 Chinese home appliance maker), the email and affiliate programs, and source code for the connected SKU.
The seller retains the patents solely for a non-competing industrial application and is non-competed in consumer electronics for the life of the license. Cartridge material continues at current pricing; the buyer may dual source. Up to 90 days transition support included.
PROCESS
Targeted limited auction. NDA required for CIM and data room. IOI, exclusive LOI, confirmatory, close. Inquiries in writing through the undersigned.
About the Business
- Years in Operation
- 11
- Employees
- 9 Contractors
9 person remote contractor team based in Europe. Roles include Sales & Marketing - Currently Relocatable
- Yes
- Currently Home Based
- Yes
- Facilities & Assets
- Asset sale, fully transferable. Buyer receives a perpetual exclusive license to four issued patents (US, EU, CN, WIPO) covering the proprietary nanofiber cooling material in the consumer electronics field of use, plus 16 trademark registrations across 11 jurisdictions. Also included: the brand domain and full ecommerce stack, Amazon vendor and seller accounts across seven storefronts (US, UK, EU, AU), $330K of owned tooling and molds at the contract manufacturer, source code and servers for the connected SKU, an 80K subscriber email list and CRM, and 495 active affiliate relationships with the full creative library. Inventory of ~$1M at cost sits between Amazon FBA and a transferable 3PL. Manufacturing runs through a publicly listed top 10 Chinese home appliance contract manufacturer; supplier terms transfer at close. No physical facility - operations run on FBA plus the 3PL, both portable.
- Market Outlook / Competition
- Personal climate / small home appliance - the business pioneered the personal evaporative cooler category in 2015 and has held category leadership since. Channel mix runs 76% marketplaces (Amazon across seven storefronts), 15% DTC, 9% partner and wholesale. The brand holds top three organic ranking on owned-name keywords and first page positions on category terms across all seven Amazon storefronts. Leadership position in Australia by both units and revenue, strong share in Western European Amazon storefronts, largest absolute volume in the US. Counter cyclical geographic mix smooths annual cash flow - US and EU peak May through September, Australia peaks November through February. Defensibility comes from the patented nanofiber cooling material; competitors in the space rely on inferior substrates or foam pads. Brand equity reinforced by iF and Red Dot design awards and tier one press in Forbes, TechCrunch, CNN, Mashable, PC Magazine, and The Guardian.
- Opportunities for Growth
- Five independent levers, none priced into the asking multiple. (1) Retail. 64% of category buyers shop in physical stores; the brand is absent from major chains. A buyer with existing big box or specialty retail relationships can place SKUs at incremental cost. (2) Counter seasonal SKUs. An air purifier prototype is engineered and quoted FOB; humidifier and heater concepts complete a four season portfolio that flattens the annual revenue curve. (3) Brand awareness spend. All paid spend to date has been CPA anchored - a dedicated awareness budget during peak heat windows is modeled to accelerate organic conversion. (4) Ad network partnerships. A direct US competitor extracts disproportionate digital share through this channel; the brand has not pursued it. (5) International partner expansion. Amazon Brand Registry already spans seven countries, but the partner and wholesale channel is essentially un-mined outside North America.
About the Sale
- Seller Motivation
- Founder focusing on a separate industrial application of the technology.
- Transition Support
- Up to 90 days of structured transition support from the founder, including training, documented SOPs, and post close consultation. Day to day execution sits with a 9 person remote contractor team across Europe - Sales & Marketing Director, Logistics, Ecommerce, Digital Marketing, Partner Sales, Amazon Account Manager, Influencer, SMM, PPC, and Support. All have indicated willingness to stay with the new owner. The founder currently spends roughly 20 hours per week on the business - reviewing reports, sales, PPC performance, and inventory. The role is genuinely absentee grade: no fulfillment to manage, no customer service desk, no warehouse to run. Books and operations are clean and separable from the seller's other interests. Ten years of operating history with no Amazon suspension and no Google penalty - uncommon for a brand of this scale and tenure. Detailed compensation grid, contractor agreements, and SOP library available in the data room under NDA.
Listing Info
- ID
- 2509093
- Listing Views
- 46
Attached DocumentsAttachment Disclaimer
Listing ID: 2509093 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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