Patented Gaming Lifestyle Brand | 56% YoY Growth
Business Description
Launched in 2020, this business sells premium gaming bean bags with a unique high-back design. The business has experienced remarkable growth, with 2024 revenues reaching $799K, representing a 56% increase over the previous year. With operations in both the US (53% of revenue) and Australia (47% of revenue), this business has established a profitable business model that requires a low workload.
The business has a 62% gross profit margin and 34% SDE, resulting in $276K in annual profit. These strong financial metrics have been achieved with a lean operational structure that requires just 10 hours per week to manage. Automation through Amazon FBA in the US and a full-service 3PL in Australia enables the owner to operate from anywhere in the world, which was demonstrated when the current owner ran the business while traveling through Europe for six months.
The business has clearly identified its primary customer: parents and grandparents purchasing for children who game, with data showing 84% of purchases are gifts. This understanding has allowed for precise marketing, resulting in exceptionally efficient advertising with a total advertising cost of sales (TACOS) of only 8.3% in the US market. The business has achieved impressive brand recognition, with high ratings on Trustpilot (4.6 stars) and Judge.me (4.79 stars) in Australia.
Significant growth opportunities exist for a new owner. The most immediate would be solving the bean-filling challenge in the US market, which would likely improve the current 3.8-star Amazon rating and drive additional sales volume. Expansion to Amazon Europe represents another untapped opportunity, as does integration with TikTok Shop.
A new owner will benefit from a business with proven systems, growth momentum, and the flexibility to operate from anywhere while enjoying substantial profits from day one.
Key Benefits:
Highly Efficient Marketing: The business’s extremely low TACOS of 8.3% on Amazon US and 7.32% on Amazon Australia significantly outperforms industry averages and contributes to strong profit margins.
Strong Profit Margins: Consistent 62% gross margins and a 34.6% SDE as a percentage of revenue provide excellent cash flow and room for continued growth investments.
Superior Product Quality: Premium materials with reinforced stress points and waterproof coating create a durable, high-quality product that commands positive reviews.
Low Workload The: current owner manages this profitable business in just 10 hours per week, with virtually all operations outsourced or automated through Amazon and a 3PL.
Proven Seasonal Performance: Q4 sales more than double normal monthly revenue, creating a predictable annual sales cycle that can be leveraged for cash flow planning.
Superior Product Quality: Premium materials with reinforced stress points and waterproof coating create a durable, high-quality product that commands positive reviews.
Multiple Revenue Streams: Established presence on Amazon US (53%), Amazon Australia (6%), and non-Amazon Australian channels (41%), providing diversification and stability.
Exceptional Growth Trajectory: Revenue increased 56.34% in 2023/2024, with TTM sales reaching $799,002 and profit of $276,460, demonstrating the brand's strong momentum and market demand.
Minimal Time Commitment: The current owner manages this profitable business in just 10 hours per week, with virtually all operations outsourced or automated through Amazon and a 3PL.
Location-Independent Business: Fully remote operation enables running the business from anywhere in the world — the current owner successfully managed it while traveling in Europe for six months.
The business has a 62% gross profit margin and 34% SDE, resulting in $276K in annual profit. These strong financial metrics have been achieved with a lean operational structure that requires just 10 hours per week to manage. Automation through Amazon FBA in the US and a full-service 3PL in Australia enables the owner to operate from anywhere in the world, which was demonstrated when the current owner ran the business while traveling through Europe for six months.
The business has clearly identified its primary customer: parents and grandparents purchasing for children who game, with data showing 84% of purchases are gifts. This understanding has allowed for precise marketing, resulting in exceptionally efficient advertising with a total advertising cost of sales (TACOS) of only 8.3% in the US market. The business has achieved impressive brand recognition, with high ratings on Trustpilot (4.6 stars) and Judge.me (4.79 stars) in Australia.
Significant growth opportunities exist for a new owner. The most immediate would be solving the bean-filling challenge in the US market, which would likely improve the current 3.8-star Amazon rating and drive additional sales volume. Expansion to Amazon Europe represents another untapped opportunity, as does integration with TikTok Shop.
A new owner will benefit from a business with proven systems, growth momentum, and the flexibility to operate from anywhere while enjoying substantial profits from day one.
Key Benefits:
Highly Efficient Marketing: The business’s extremely low TACOS of 8.3% on Amazon US and 7.32% on Amazon Australia significantly outperforms industry averages and contributes to strong profit margins.
Strong Profit Margins: Consistent 62% gross margins and a 34.6% SDE as a percentage of revenue provide excellent cash flow and room for continued growth investments.
Superior Product Quality: Premium materials with reinforced stress points and waterproof coating create a durable, high-quality product that commands positive reviews.
Low Workload The: current owner manages this profitable business in just 10 hours per week, with virtually all operations outsourced or automated through Amazon and a 3PL.
Proven Seasonal Performance: Q4 sales more than double normal monthly revenue, creating a predictable annual sales cycle that can be leveraged for cash flow planning.
Superior Product Quality: Premium materials with reinforced stress points and waterproof coating create a durable, high-quality product that commands positive reviews.
Multiple Revenue Streams: Established presence on Amazon US (53%), Amazon Australia (6%), and non-Amazon Australian channels (41%), providing diversification and stability.
Exceptional Growth Trajectory: Revenue increased 56.34% in 2023/2024, with TTM sales reaching $799,002 and profit of $276,460, demonstrating the brand's strong momentum and market demand.
Minimal Time Commitment: The current owner manages this profitable business in just 10 hours per week, with virtually all operations outsourced or automated through Amazon and a 3PL.
Location-Independent Business: Fully remote operation enables running the business from anywhere in the world — the current owner successfully managed it while traveling in Europe for six months.
About the Business
- Years in Operation
- 5
- Currently Relocatable
- Yes
- Currently Home Based
- Yes
- Market Outlook / Competition
- Clearly Defined Target Market: 84% of customers are parents or grandparents buying for children who game, allowing for precise marketing and product development.
- Opportunities for Growth
- Ready for European Expansion: The business model has been proven in both the US and Australian markets, with Amazon Europe representing a significant untapped opportunity.
About the Sale
- Seller Motivation
- The owner would like to move on and start another business.
- Transition Support
- The owner can provide transition support for up to 6 months.
Listing Info
- ID
- 2347980
- Listing Views
- 925
Listing ID: 2347980 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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