SellerForce® presents a patented DTC eCommerce brand in the portable stage lighting and live performance equipment market. This business was founded in 2015, and their designs have revolutionized the market by creating the first-ever portable stage lighting effect pedal, a groundbreaking product that merges the convenience of effect pedals with advanced stage lighting technology. They contract manufacturers and sell road-ready lightning systems built for musicians, DJs, worship teams, buskers, small venues, and live entertainers who need professional lighting without a technician, heavy rigging, or a complicated setup.

Their flagship product combines the familiar feel of a stage pedal with portable LED lighting, allowing performers to control light effects with their foot while performing. The product is simple to set up, easy to carry, and built for live use, with AC power and rechargeable battery options that can support off-grid performances for 3–5 hours. Their catalog currently includes 17 SKUs, with bundles, accessories, power banks, carry bags, adapters, and portable overhead lighting products that give buyers multiple ways to increase order value.

This company has a strong IP position, including 3 utility patents with at least 9 years left on each, 1 design patent with 6 years left, a registered trademark, proprietary firmware, and a large creative library of photos, videos, product content, customer education, and ad assets. On average, each order is valued at $428, and it costs $44 to acquire each customer. The business has 22% of orders from repeat customers, with 482 repeat orders out of 2,187. The brand also has a 4,000-person email database, 5,000 monthly website visitors, and a customer base spread across every U.S. state and 7 countries, with their strongest states including California, Texas, Florida, and New York.

Operations are lean and easy to manage, requiring only 5–10 hours from the owner per week. Daily work includes checking store analytics, responding to customer messages, reviewing ads, shipping orders twice a week, and holding a weekly operations meeting. The business currently ships 8–20 packages per week from about 700 sq. ft. of space and has a strong inventory base that includes 700+ flagship units, 740 power banks, and supporting accessories. Their manufacturing relationships have been built over 10 years, giving a buyer a clear path to continue production without having to rebuild the supply chain from scratch.

Marketing has been kept simple, primarily through Meta ads, email flows, monthly newsletters, product-sale emails, periodic social posts, and blog content. This has left several growth opportunities for a buyer with stronger experience in digital marketing, content, wholesale, or distribution. Growth opportunities include expanding into DJs, worship houses, event producers, hotels, resorts, and production teams, adding B2B distributors and international sales reps, entering more markets across Europe, Asia, and Mexico, building a stronger YouTube and TikTok presence, increasing Google Ads and SEO work, adding influencer partnerships, and moving fulfillment to a 3PL to reduce owner involvement as order volume grows. Contact SellerForce today to explore this exciting acquisition opportunity in the live performance industry.

Key Valuation Points
• 11-Year-Old Business
• $428 Avg. Order
• 22% Repeat Customer Rate
• 3 Utility Patents (with at least 9 years left on each)
• 1 Design Patent (6 Years Left)
• $44 Customer Acquisition Costs
• Trademarked Product For Live-Music Niche
• 5,000 Monthly Website Visitors
• 4,000 Email Database

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