MagTrim is a 19-year-old, woman-owned specialty decor brand that pioneered the magnetic chandelier crystal category in 2007. Two complementary product lines: (1) holiday/home decor core - magnetic chandelier crystals and seasonal ornaments - and (2) an established collegiate/sorority product line with a 54-design library and existing finished inventory included in base sale.
13 years of tax-return-verified sales history. ~1,000 verified reviews at 4.8 stars. Email list of ~10,000 contacts. ~$1.89M cumulative documented revenue. Original patent filed 2007, held full 17-year life through 2024.
THE HONEST STORY - THREE PHASES
Phase 1 (2007-2016): Wholesale era. Brand operated through specialty wholesale accounts including QVC (2009-2012 vendor under predecessor entity), Hobby Lobby, Ballard Designs, and independent specialty retailers. Peak year revenue: $390,700 in 2013. Specialty wholesale channel entered structural decline due to industry-wide retailer consolidation - a category-wide phenomenon, not brand-specific.
Phase 2 (2017-2021): Successful DTC pivot. Founder pivoted to DTC ahead of the wholesale collapse. Revenue grew ~30% per year for four consecutive years through Shopify, Amazon FBA (Brand Registered), trade shows, and email - with effectively no paid acquisition. The most important data point: under active management, the brand demonstrably grew 30% per year on organic channels alone.
Phase 3 (2022-present): Founder-attention gap. Current owner began building additional ventures in 2022 and progressively shifted focus away. No new marketing, no channel expansion, no growth investment. Revenue declined predictably - directly correlated with documented founder absence, not structural decline.
BUYER OPPORTUNITY: TWO RESTORATION THESES, ONE ACQUISITION
A new owner inherits two distinct, complementary opportunities - both included in the base sale.
Primary Thesis - Holiday Brand Restoration. Restore the documented 2017-2021 playbook to 2021-era run rate (~3x current revenue) by re-applying what already worked plus reactivating the dormant Amazon FBA storefront. The playbook is documented, not speculative.
Adjacent Thesis - Collegiate/Sorority Line Reactivation. Buyer inherits a fully-built, currently-dormant collegiate/sorority product line with its own customer base, year-round demand (rush, gameday, graduation, alumni events), and separate distribution (campus bookstores, alumni shops, chapter houses). ~4,000 packs of finished inventory and the complete 54-design library (10 universities x 4 designs + 7 sororities x 2 designs) transfer in base sale. Licensing note: school and Greek-letter licenses have lapsed; existing inventory generally sellable under "existing licensed inventory" rules; new production requires re-licensing through CLC/Learfield (universities) or Affinity Consultants (sororities) - a known, structured process.
Q4 TIMING ADVANTAGE
Business is heavily Q4-concentrated on the holiday core. A buyer closing by mid-June 2026 has 5+ months to prepare for Q4 2026, with strong potential to recover the majority of acquisition cost in the first Q4 alone. Asking price subject to downward revision for inquiries received after July 1, 2026.
WHY THIS BUSINESS IS DURABLE
Target customer: 50+ affluent female homeowner - recession-resistant, structurally loyal to holiday decorating traditions. Holiday/Christmas decor is structurally sticky in downturns. Tactile analog goods have sustained durability against AI/digital disruption. 19 years of operating history and ~1,000 reviews represent meaningful accumulated brand equity.
NDA required for tax-verified financials, supplier names, customer data, and operational details. Owner motivated to close before Q4 2026 selling season begins.