The following provides a high level summary of Hello Dough. The business was recently under “pending” with a U.S. buyer who was unable to finish the transaction.

Hello Dough is a successful e-commerce business that has been delighting families across North America since 2018 with its unique, handmade play dough kits. Founded by Shadia, a passionate mother and experienced educator based in London, Ontario, the brand combines children’s developmental play with premium natural ingredients. Infused with essential oils to ease anxiety and spark joy, these 100% food-grade, non-toxic kits have earned a loyal place in the sensory play market.
Unique Products with a Purpose Hello Dough kits are thoughtfully designed to inspire creativity and support key developmental milestones such as fine motor skills. Made with high-quality, natural materials and scented with pure essential oils, they offer a safe and engaging sensory experience that stands out from mass-produced alternatives. Parents appreciate the clean ingredients and purposeful design — ideal for everyday play, parties, and gifting.

Business has some of the best industry metrics, over a 20% repeat customer base, over 15,000 orders, industry low charge back rate, a high average order value, a high converting website with very successful built in automations like post purchase upsells, abandon cart flows, cross marketing automations, etc . Business has also been recently optimized through the tech stack to support all metrics and easily be handed off to the new owner. Margins are very healthy allowing for growth or the new owner take home earnings. This is a great opportunity for a family , individual or an experienced operator. All metrics can be verified on a virtual walk through live.

The owner will be supportive of the new buyer in regards to onboarding and training but this is a very simple business to run once handed off.

Business has a strong USA and CAN customer base.

Business has a strong social media presence and a proven repeatable marketing strategy that can scale up and will be shared to the new owner.

Business can be ran anywhere across North America, business is currently operated in the owners home in London Ontario.

We are now offering the business at an attractive price of $225,000 CAD (reduced from the original listing) to facilitate a smooth and efficient transition to the ideal new owner. Focused on speed.

This timing is particularly advantageous, as the founder is available to provide comprehensive training and onboarding ahead of the upcoming peak seasons: Halloween, Christmas, Valentine’s Day, and Easter. This can be virtually or a few day in person workshop covering everything needed to run the business.

Specific information regarding business secrets would only be shared after final payment.

*We will be moving VERY quickly with the sale, if you're inquiring please note. we will NOT entertain any seller financing due to the speed of the transaction , our sales process for very interested buyers will be: 1. phone call 2.virtual walkthrough 3.terms of the sale agreement verbally or email 4. deposit payment 5. remaining payment due within 14 days of deposit 6. once payment is verified handoff and onboarding will take place*