Practitioner-Grade Supplement Brand | $6.06M TTM Rev | $1.13M EBITDA
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Practitioner-Grade Supplement Brand | 63% Gross Margin
Project Helix is an established practitioner-grade dietary supplement brand selling through Shopify DTC, Amazon, and wholesale channels. Founded in 2017, the business offers a 43-SKU portfolio spanning stress, sleep, thyroid and hormone support, gut health, metabolic health, protein, and foundational wellness products.
Through June 2026, the business generated approximately $6.06M in LTM net sales and $1.13M in EBITDA, representing an 18.6% EBITDA margin and 62.8% gross margin. The company also has approximately $171K in subscription MRR, a 65-70% repeat purchase rate on Shopify, and low return rates of approximately 1-3%.
Revenue is diversified across Shopify DTC, Amazon, and wholesale, representing approximately 44%, 41%, and 15% of sales, respectively. The brand is differentiated by practitioner-formulated products, no proprietary blends, third-party testing, and published Certificates of Analysis, providing customers with transparency into product quality and ingredient dosages.
The business is supported by a lean operating team led by an experienced operations manager, with specialist staff and agencies covering wholesale and affiliates, customer support, formulations and quality, social media, paid media, Amazon, bookkeeping, and creative. Manufacturing is outsourced to vetted U.S. contract manufacturers, while warehousing, fulfillment, and returns are handled by a U.S.-based 3PL.
Key growth opportunities include rebuilding the practitioner and affiliate channel, increasing subscription penetration and bundle adoption, reactivating SMS, expanding TikTok and paid acquisition, growing wholesale distribution, entering international markets, and launching additional products using the existing manufacturing network.
Through June 2026, the business generated approximately $6.06M in LTM net sales and $1.13M in EBITDA, representing an 18.6% EBITDA margin and 62.8% gross margin. The company also has approximately $171K in subscription MRR, a 65-70% repeat purchase rate on Shopify, and low return rates of approximately 1-3%.
Revenue is diversified across Shopify DTC, Amazon, and wholesale, representing approximately 44%, 41%, and 15% of sales, respectively. The brand is differentiated by practitioner-formulated products, no proprietary blends, third-party testing, and published Certificates of Analysis, providing customers with transparency into product quality and ingredient dosages.
The business is supported by a lean operating team led by an experienced operations manager, with specialist staff and agencies covering wholesale and affiliates, customer support, formulations and quality, social media, paid media, Amazon, bookkeeping, and creative. Manufacturing is outsourced to vetted U.S. contract manufacturers, while warehousing, fulfillment, and returns are handled by a U.S.-based 3PL.
Key growth opportunities include rebuilding the practitioner and affiliate channel, increasing subscription penetration and bundle adoption, reactivating SMS, expanding TikTok and paid acquisition, growing wholesale distribution, entering international markets, and launching additional products using the existing manufacturing network.
About the Business
- Years in Operation
- 9
- Employees
- Full breakdown on the CIM
- Currently Relocatable
- Yes
- Facilities & Assets
- Project Helix is a remotely operated e-commerce and wholesale business with manufacturing outsourced to U.S.-based contract manufacturers. Approximately 95% of sourcing is direct from manufacturers, while a Midwest 3PL in the Cincinnati, Ohio area handles warehousing, fulfillment, shipping, and returns. The business typically holds approximately $1.1M of inventory at landed cost, representing roughly four to five months of stock coverage.
Key assets expected to transfer include the brand and registered U.S. and China trademarks, inventory, Shopify website and related domains, Amazon Seller account, subscription infrastructure, Klaviyo email and SMS database, customer lists, social media accounts, marketing materials, supplier and 3PL relationships, vendor and partner contacts, operating procedures, product imagery, and other business files and intellectual property used to operate the brand. - Market Outlook / Competition
- Project Helix operates in the premium dietary supplement and functional wellness market, primarily serving customers seeking support across stress, sleep, gut health, hormone and thyroid health, metabolic health, and foundational wellness. The core target customer is female and generally aged 30-60. Key competitors identified by management include Thorne, Pure Encapsulations, Seed, and Transparent Labs. The brand differentiates itself through practitioner-developed formulations, published third-party testing and Certificates of Analysis, no proprietary blends, strong repeat purchasing, and a multi-channel presence across Shopify, Amazon, and wholesale.
- Opportunities for Growth
- Project Helix has several growth opportunities across customer acquisition, retention, distribution, and product development. Management identifies a major opportunity to rebuild and scale its practitioner and affiliate network, which historically helped establish the brand and can provide a source of lower-CAC, high-retention customers.
Additional opportunities include increasing subscription penetration, introducing more multi-product bundles and upsells, reactivating the approximately 8,000-contact SMS list, expanding TikTok and improving Meta and Google execution, growing brick-and-mortar and practitioner distribution, entering Canada and other international Amazon marketplaces, and launching scoped new products such as a GLP-1 companion formula and natural hormone/testosterone support line.
About the Sale
- Seller Motivation
- Owners are pursuing separate ventures and no longer wish to operate together.
- Transition Support
- The seller can provide up to 25 hours of transition support over the first 90 days, with additional support open for discussion if required. The existing operations manager can provide ongoing operational support if retained and is already responsible for day-to-day management. Management estimates that a new owner should be able to learn the business within six months or less depending on prior CPG or e-commerce experience, supported by documented SOPs and the existing team.
- Financing Options
- Looking for buyers with committed capital
Listing Info
- ID
- 2557508
- Listing Views
Attached DocumentsAttachment Disclaimer
Listing ID: 2557508 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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