The owner is semi-absentee from the business and day-to-day operations. Owner does not perform body piercing procedures and has a Full-Time Manager. This body piercing studio is highly rated on Yelp, Google and Instagram and does very little paid advertising. The piercing services offered and jewelry sales cater to a broad market but mostly professional women ages 27-55, well educated parents for children's earlobe piercings, high school and college students and men ages 18-35. The first five months of 2024 total sales are up over 25% compared to the same period in 2023. Opportunity for further growth and expansion exist by maximizing the current facility's footprint and opening additional locations.

Located in the heart of Sacramento with over nine years of operation, this piercing studio has built a stellar reputation for offering high-quality body jewelry and exceptional piercing services. The owner and staff are committed to safety, professionalism, and customer care, ultimately setting them apart from others in the industry. Specializing in body piercings only, unlike competitors who also offer tattoos, allows this business to focus on the piercings and the jewelry sales leading to higher profits.