Premium Eyewear Brand: $380k Profit on $1.7M
Business Description
Most brands for sale at this size are either barely profitable or one algorithm changes away from zero. This one is neither. Over the past year, it cleared roughly $379,000 in TTM profit on $1,700,000 in revenue, a healthy 22.8% margin, selling a curated collection of blue-light blocking glasses and fashion sunglasses that customers reorder and recommend.
The brand has successfully established a dominant position across Germany, Austria, and Switzerland (DACH). It runs on a sophisticated, multi-channel marketing engine—Meta, TikTok, and Google Ads ensuring that revenue is diversified and stable. The growth is not tapped out; international expansion and advanced Google Performance Max strategies remain largely untouched.
Key Highlights
Model: Asset-light, outsourced fulfillment, fully automated customer support.
Trading since: October 2023
Revenue (TTM): $1,700,000
EBITDA (TTM): $380,000 (22.3% margin)
Average Order Value (AOV): $57
Flagship Success: Over 29,811 units sold of the hero SKU
Reviews: Strong social proof with a proven Trustpilot and feedback infrastructure
The brand has successfully established a dominant position across Germany, Austria, and Switzerland (DACH). It runs on a sophisticated, multi-channel marketing engine—Meta, TikTok, and Google Ads ensuring that revenue is diversified and stable. The growth is not tapped out; international expansion and advanced Google Performance Max strategies remain largely untouched.
Key Highlights
Model: Asset-light, outsourced fulfillment, fully automated customer support.
Trading since: October 2023
Revenue (TTM): $1,700,000
EBITDA (TTM): $380,000 (22.3% margin)
Average Order Value (AOV): $57
Flagship Success: Over 29,811 units sold of the hero SKU
Reviews: Strong social proof with a proven Trustpilot and feedback infrastructure
About the Business
- Years in Operation
- 3
- Employees
- 2 Full-time
- Currently Relocatable
- Yes
- Facilities & Assets
- The Shopify store and entire website infrastructure.
The domain and associated digital assets.
The full ad-creative library (UGC-focused) and historical performance data.
The customer database representing ~29,000 historical orders.
Supplier relationships and manufacturing contacts.
The Resolvia customer support system and automations - Market Outlook / Competition
- Unlike competitors that rely on broad catalogs or price wars, this brand succeeds through a razor-sharp product focus and a distinct brand identity. With a flagship SKU that has moved 29,811+ units and a 4 star reputation, the business doesn't have to fight on price—it stands on verified quality and fast, reliable delivery.
- Opportunities for Growth
- International Expansion: The model is ready to move into the US, UK, and broader Europe with little more than a localization pass.
Google Shopping & PMax: Scale existing high-intent campaigns to capture untapped traffic.
Influencer & UGC Partnerships: Use the proven creative framework to build an army of brand ambassadors.
Upsell & Bundles: Introduce new accessories and bundles to push that $57 AOV even higher.
About the Sale
- Seller Motivation
- The owners are pointing their time and money at other strategic projects.
- Transition Support
- Ninety days of hands-on support once it closes: email, WhatsApp, calls, video, and in-person where it makes sense. Everything is documented, and the systems are ready for a new owner to step in on day one.
Listing Info
- ID
- 2529526
- Listing Views
Business Location
Listing ID: 2529526 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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