Premium Lifestyle Fashion E-Commerce Brand
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This business keeps 32.4% of what it sells: $355,000 of net profit on $1,100,000. Margins have sat in the 32 to 34 band across 2024, 2025 and the trailing year, which is consistency rather than a single good run.
Marketing takes 9.3% of revenue. That is the whole story in one figure: demand arrives on its own, because the store stocks the labels shoppers already type into Google.
The model is unglamorous and durable. It is a Magento webshop carrying Pastunette, Ringella, Schiesser, Hajo and Comtessa, selling nightwear to Dutch and Belgian households at $45.68 to $91.42 a set. QLS handles fulfillment on DHL, suppliers are paid on invoice when stock lands, and returns are low and mostly size exchanges. Q4 does the heavy lifting: October and November brought $140,416 and $161,588.
Key Highlights
Model:Multi-brand DTC, stock + backorder
Trading Since: January 2011
Revenue (TTM): $1,100,000
Net Profit (TTM): $355,000
Net Margin: 32.4%
Average Order Value: $64.67
Marketing spend: 9.3% of revenue
Implied ROI: 44.9%
Marketing takes 9.3% of revenue. That is the whole story in one figure: demand arrives on its own, because the store stocks the labels shoppers already type into Google.
The model is unglamorous and durable. It is a Magento webshop carrying Pastunette, Ringella, Schiesser, Hajo and Comtessa, selling nightwear to Dutch and Belgian households at $45.68 to $91.42 a set. QLS handles fulfillment on DHL, suppliers are paid on invoice when stock lands, and returns are low and mostly size exchanges. Q4 does the heavy lifting: October and November brought $140,416 and $161,588.
Key Highlights
Model:Multi-brand DTC, stock + backorder
Trading Since: January 2011
Revenue (TTM): $1,100,000
Net Profit (TTM): $355,000
Net Margin: 32.4%
Average Order Value: $64.67
Marketing spend: 9.3% of revenue
Implied ROI: 44.9%
About the Business
- Years in Operation
- 15
- Currently Relocatable
- Yes
- Currently Home Based
- Yes
- Opportunities for Growth
- Germany, already built. Domain registered, QLS shipping cross-border, ad accounts transferable. Seven times the Dutch market with much the same buyer.
The list. Roughly 38,000 customers sit underused in a category people buy again and again.
Bol Sponsored Products. The marketplace earns today with its ad product untouched.
The ad budget. Spend dropped 19% year on year while profit rose, so the channel looks under-deployed rather than exhausted.
About the Sale
- Seller Motivation
- The owners are pointing their time and money at other projects.
- Transition Support
- Ninety days of hands-on support once it closes: email, WhatsApp, calls, video, and in person where it makes sense, with room to run longer if you want the extra cover.
- Financing Options
- TBD
Listing Info
- ID
- 2530538
- Listing Views
Listing ID: 2530538 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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