This direct-to-consumer brand sells premium men's wedding bands and related accessories in non-traditional materials. The business grew from a founder-designed product line into a scaled ecommerce operation with outsourced production, US-based fulfillment, and a leadership team that runs the day-to-day.

The business runs at a 31% SDE margin, with TTM revenue up roughly 47% over the prior year. The Shopify store drives nearly all revenue today, which makes the channel expansion story clear. A major marketplace channel was only recently launched. A legacy marketplace channel has proven historical demand but receives little current attention. Wholesale, retail, affiliate, and creator channels are all lightly developed.

Owner involvement is one to five hours per week. The regular team touchpoints are the COO and CMO. The COO manages fulfillment, customer service, sourcing, logistics, and team alignment. The CMO manages PPC contractors, email, influencer work, social media, and creative. Production is outsourced, while the internal team handles quality control, fulfillment, customer experience, and marketing direction. The current fulfillment site can remain in place during transition or be relocated with support from the operations lead.

The clearest upside is for a buyer with ecommerce marketing discipline. Paid channels are managed through separate contractors with limited unified testing. The site has not had meaningful conversion-rate optimization work. Adjacent accessories and new designs create product-line expansion beyond the core category, and the brand can serve as a platform or as an add-on to an existing DTC portfolio. The seller is exiting because his priorities have shifted after building the brand for more than a decade. He will provide 30 days of transition support and is willing to sign a two- to three-year non-compete.  


Key Benefits:

14-Year Founder-Built Brand: Started in 2012, the business grew from handmade rings into a scaled DTC accessories brand with outsourced production and a team-run operation.

Team-Run Operation: The COO and CMO run operations, marketing, fulfillment, customer service, contractors, and shipping, while the owner's workload is one to five hours per week.

Underbuilt Channel Mix: The owned site drives nearly all revenue, while a major marketplace is newly launched, a legacy marketplace once reached $1M, and wholesale and retail remain lightly developed.

Proven Sizer Economics: Plastic sizer users convert around 25% and carry a $325 AOV, about 50% above baseline. Paid exchanges added more than $200K in gross revenue.

Ready Product Pipeline: More than 15 new products are on hand, including men's moissanite bands, sunglasses, and new ring designs intentionally held back for the next owner.