PROJECT OVERVIEW
Prestigious French skincare brand founded in Paris, France in the first half of the 20th century.
Project: full transfer of ownership with high-quality transition ensured by incumbent General Manager

BRAND IDENTITY
Prestige and premium image, with a minimalist, Chanel-like aesthetic
Core expertise in anti-ageing
Professional and science-driven effectiveness

PRODUCTS
Skincare products: beauty creams, masks, lotions and serums, etc.
13 active product lines, targeting specific ages and/or skin needs

GEOGRAPHICAL FOOTPRINT
Sales in 50 countries and territories. 50% in Western Europe.
End-users spend: approximately $ 60 million worldwide (retail prices)

INNOVATION IN FORMULATION
Strong formulation and innovation expertise.
Ability to design products to meet specific market needs

MANUFACTURING
Manufacturing in the Brand's own plant in France
Good Manufacturing Practices certification
Annual production of 75 Tonnes i.e. 40% of full capacity
Area under roof of 7,000 sqm on total land of 11,000 sqm. Significant expansion potential.

REAL ESTATE
Real Estate concerns the manufacturing plant, which has recently been the subject of a real estate leaseback. The office premises in Paris are leased to the shareholders.

RATIONALE
Rationale: the current shareholders intend to transfer ownership to parties, with the required expertise and resources to unlock the Brand's full potential


POTENTIAL
"Diamond" is a "sleeping beauty" whose potential is waiting to be redeployed