Price Reduced! Jimmy John's Franchise 1/2 cost of New!

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Business Description

Located in the center of the Coachella Valley, this famous franchise sandwich shop is ready for a new owner. Strip center location with 3 major anchors and near a busy regional mall and key businesses. Delivery area was expanded in June increasing sales. Owner is selling for a fraction of $450-500K to open from scratch. New executive at Franchisor which is giving the franchisees in the area much improved marketing support.

About the Business

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Retail unit with drive up parking in front. Shopping center is well maintained and located at major intersection of Highway 111 and Town Center Parkway across the street from the Westgate Palm Desert Mall and less than a mile from upscale El Paseo shopping district.

Opened in 2015 with plans to open 2 more shops. Franchisor required staffing levels caused significant over spending on labor which has since been corrected with experience. Career change caused owner to be passive/absent. Very strong manager on site. Very busy shopping and work area. Great lunch business including delivery.
Market Outlook/
Sandwich shops have become increasingly popular in the last decade due to consumers' desire to have healthier and more affordable options for dining out. The main competitors of Jimmy Johns include: Subway, Quizno's, Schlotsky's Deli, Potbelly, Blimpie's Subs and Sandwiches, Jersey Mike's, and a large number of other sandwich chains. We have concluded that Jimmy John's has clearly distinguished itself in the marketplace and remains above the competition. By offering a superior quality product, a distinctive in-store experience for the consumer, and "lightning fast delivery" (R) Jimmy John's continues to pull away from it's competitors.

Currently, there are a variety of restaurants in the immediate area including Ruth's Chris Steakhouse, Arby's, McDonald's, California Pizza Kitchen, Chipotle, Starbuck's, Chuck E. Cheese's and a number of locally owned establishments. In the 3 mile radius around the location, the competition is limited to 4 Subways and a Quizno's.

Jimmy John's has several strong attributes that set it apart from the local and national competition:

Speed - Every order is created fresh, in less than 30 seconds. With consumer's expectations for minimal wait time, this is a key differentiator between Jimmy John's and the competition.

Delivery - Every jimmy John's store offers delivery, each order being delivered in less than 15 minutes. A recent advertising campaign touts, "We'll deliver just one sandwich!" With none of the competitors offering delivery, let alone, "freaky fast delivery", (R) Jimmy John's is in a class by itself.

Freshness - Whole muscle meats, cheeses,
and vegetables are delivered and sliced daily. Fresh bread is made and baked every four hours at each store. Bread older than four hours is not used to fulfill sandwich orders. In short, the quality delivered to the customer via a completely fresh product is superior to the competition.
Growth & Expansion:
Sales are underdeveloped. Catering, marketing, and on-site leadership are internal opportunities.
New ownership of franchisor brings corporate attention with updates to menu and marketing.
Delivery area expanded in June 2018 which is increasing sales.
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About the Sale

Reason For Selling:
career change
3 weeks

Listing Info

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Business Listed by

Rick Rayl

Transworld Business Advisors Coachella Valley
License# 02052577

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