Prime Location Shell Gas & C-Store — Massive Tourist Traffic Year-Roun
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Prime Investment Opportunity: Shell Gas Station & C-Store in Wisconsin's Waterpark Capital
This turnkey Shell Gas Station and Yellow Mart convenience store presents an exceptional opportunity in Lake Delton, Wisconsin - known as the "Waterpark Capital of the US." Strategically positioned next to Kalahari Resort & Convention Center, this 2,400 square foot facility captures massive year-round tourist traffic in one of the region's most desirable locations.
Business Overview:
- Established 2024 under current Shell branding
- Modern facility with new fuel dispensers, signage, and lighting systems
- Comprehensive refrigeration including walk-in cooler and ice machine
- Advanced security systems with remote report access
- Prime location with excellent visibility and ample parking
Revenue Streams & Unique Advantages:
- Traditional fuel sales (477,222 gallons sold at 2025)
- High-margin convenience store items
- Exclusive souvenir and branded apparel sales generating 400-500% markup
- External gift shop with attractive clothing displays visible from main junction
- Serves both returning tourists and local resort employees
- Nearest competitor located 10 minutes away
Growth Potential:
This newly established business operated with minimal winter activity due to owner's personal circumstances, creating significant untapped potential for an engaged operator. The consistent product demand and loyal customer base provide a strong foundation for expansion.
Additional Features:
- External building space easily convertible to **ice cream shop**
- Located in shopping center with two established restaurants and tourist retail
- Comprehensive training package: 2 weeks on-site plus 1 month online support
- Covers vendor relations, compliance requirements, and operational procedures
Financial Details:
- Asking Price: $299,000
- Inventory Value: $35,000
- Monthly Lease: $6,500 (expires April 1, 2034)
- Current Staff: 1 employee
This turnkey operation combines the stability of a major brand with the profitability of tourist-focused retail in Wisconsin's premier destination market.
This turnkey Shell Gas Station and Yellow Mart convenience store presents an exceptional opportunity in Lake Delton, Wisconsin - known as the "Waterpark Capital of the US." Strategically positioned next to Kalahari Resort & Convention Center, this 2,400 square foot facility captures massive year-round tourist traffic in one of the region's most desirable locations.
Business Overview:
- Established 2024 under current Shell branding
- Modern facility with new fuel dispensers, signage, and lighting systems
- Comprehensive refrigeration including walk-in cooler and ice machine
- Advanced security systems with remote report access
- Prime location with excellent visibility and ample parking
Revenue Streams & Unique Advantages:
- Traditional fuel sales (477,222 gallons sold at 2025)
- High-margin convenience store items
- Exclusive souvenir and branded apparel sales generating 400-500% markup
- External gift shop with attractive clothing displays visible from main junction
- Serves both returning tourists and local resort employees
- Nearest competitor located 10 minutes away
Growth Potential:
This newly established business operated with minimal winter activity due to owner's personal circumstances, creating significant untapped potential for an engaged operator. The consistent product demand and loyal customer base provide a strong foundation for expansion.
Additional Features:
- External building space easily convertible to **ice cream shop**
- Located in shopping center with two established restaurants and tourist retail
- Comprehensive training package: 2 weeks on-site plus 1 month online support
- Covers vendor relations, compliance requirements, and operational procedures
Financial Details:
- Asking Price: $299,000
- Inventory Value: $35,000
- Monthly Lease: $6,500 (expires April 1, 2034)
- Current Staff: 1 employee
This turnkey operation combines the stability of a major brand with the profitability of tourist-focused retail in Wisconsin's premier destination market.
About the Business
- Years in Operation
- 2
- Employees
- 2
- Facilities & Assets
- Turn-key Shell Gas Station in Lake Delton, WI - America's Waterpark Capital! Features an excellent gas contract, new dispensers & signs. Prime, high-traffic location adjacent to Kalahari Resort. Includes Yellow Mart, a full convenience store specializing in discounted gifts & clothing. Fully equipped: fridges, walk-in cooler, ice machine, furniture, new lighting, security systems, and reports remote access + an additional external store that can be used for a variety of products. A robust, ready-to-operate business opportunity.
- Market Outlook / Competition
- Unbeatable Lake Delton, WI location – "Waterpark Capital of the US." Thrives year-round next to Kalahari Resort and Convention Center(high traffic). Only local source for high-demand souvenirs & branded apparel (next competitor 10 min away). These exclusive items deliver 400-500% revenue, significantly boosting profitability.
- Opportunities for Growth
- Newly established last year under current branding, this business offers significant growth. Operations were minimally active last winter due to personal reasons, highlighting untapped potential for an engaged owner.Its prime location and consistent product demand already generate a loyal customer base (both returning tourists and local resort employees). The convenience store also boasts a highly visible external Gift Shop with an attractive clothing display, easily seen from the main junction, ready for increased sales. This gem is poised for expansion
Real Estate
- Owned or Leased
- Leased
- Building Sq. Ft.
- 2,400
- Rent
- $6,500.00 per month
- Lease Expiration
- 4/1/2034
About the Sale
- Seller Motivation
- Moving to Florida with my family , accepting offers.
- Transition Support
- To ensure a seamless transition, the sale includes two weeks of comprehensive on-site training and additional 1 month of ongoing online support. This covers all vendor relations, compliance requirements, and general working procedures
Listing Info
- ID
- 2395012
- Listing Views
- 2284
Business Location
Listing ID: 2395012 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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