WebsiteClosers® presents an Amazon FBA eCommerce Brand in the Beauty and Skincare sectors that has been in business since 2017. This business is best known for facial sheet masks, curated multi-mask bundles, gift sets, and complementary skincare products designed around simple self-care routines. More than $7 million has been invested in product development, branding, content, creative assets, and customer acquisition. With a primary focus on digital sales, the company has effectively used platforms like Amazon and their own Website to drive substantial revenue, complemented by strategic wholesale partnerships.

With over 100,000 reviews and an impressive 4.7-star average rating, the brand enjoys strong market credibility and customer trust. Their hero product alone has earned over 6,000 reviews, while strong organic rankings continue to support steady discoveries and sales. The business completed roughly 74,000 Amazon orders in the last 12 months, with an average order value of $18, a 23% repeat purchase rate, and more than 2,200 active subscribers.

Their catalog includes about 65 active listings built from a focused base of roughly 25 unique products. This keeps production and inventory management simple while allowing the company to create several bundles, collections, and giftable options from the same core formulations. Their masks are manufactured exclusively for the brand through vetted South Korean partners using proprietary formulas and packaging that are not supplied to competing brands. Qualified backup manufacturers are already in place, and the current supplier terms require no deposit, with payment due upon the inventory's arrival in the United States.

The company operates without full-time employees, an office, or a warehouse. Amazon FBA handles marketplace fulfillment, while a California 3PL manages storage, kitting, direct orders, wholesale shipments, and FBA preparation. An outside advertising agency manages Amazon campaigns, and a part-time operations contractor supports routine tasks. Owner involvement is limited to only a few hours each month, making this a highly transferable operation for a buyer with standard eCommerce and marketplace experience.

Product listings convert at 13.2%, maintain the Featured Offer more than 90% of the time, and have produced an average 2.5x return on Amazon advertising over the latest 3-month period. The company also brings an established social audience of 72,000 Instagram followers and 289,000 TikTok followers, which has not been fully monetized.

Growth opportunities include launching a completed skincare regimen that already covers cleansers, toners, serums, moisturizers, facial oils, eye care, lip care, pimple patches, overnight products, and hair masks. Children’s and men’s mask lines are also in development, with 6 to 8 initial SKUs planned for each category. A buyer can also expand direct-to-consumer sales, TikTok Shop, wholesale, retail, subscriptions, international distribution, influencer partnerships, and affiliate marketing, all of which remain lightly developed or unused today.

Recent catalog changes have narrowed the business around proven products, reduced weaker inventory, and supported stronger profitability. A pricing update introduced in May 2026 provides room for continued margin improvement, while a clean Amazon history, registered trademark, full creative library, brand guides, supplier relationships, operating systems, and developed product pipeline are included in the acquisition. Contact WebsiteClosers® today to explore this exciting opportunity in the skincare industry.

CODE NAME: Project Fresh Face

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