Profitable Amazon FBA Wellness Brand · <10 hrs/week
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A turn-key calcium bentonite clay brand with 1,390+ reviews at 4.5?
Pure Clay is a 10-year-old Amazon FBA wellness brand built on premium calcium bentonite clay — the kind of cash-flowing, low-touch asset most marketplace listings claim to be and rarely are.
The flagship ASIN has been live since 2014 with 1,390+ verified reviews at 4.5 stars, ranks #73 in Facial Masks, and is protected by the federally registered Pure Clay® trademark with full Amazon Brand Registry enrollment and A+ Content live in both US and Canada.
The business is on autopilot. Helium 10 is fully integrated and running real-time automated PPC and listing optimization — the buyer inherits a working ad engine, not a project. Multi-marketplace footprint across US (72%), CA (28%), BR (small), with Mexico listings prepared and ready to activate.
2025: $445K revenue, $93K net profit, 20.8% margin. 2026 YTD is pacing 21% ahead at 27.2% margin — annualized run-rate of ~$466K revenue and ~$127K NOI. A new SKU (Pure Clay Travel) sold out 300 units at the TED Conference in
The flagship ASIN has been live since 2014 with 1,390+ verified reviews at 4.5 stars, ranks #73 in Facial Masks, and is protected by the federally registered Pure Clay® trademark with full Amazon Brand Registry enrollment and A+ Content live in both US and Canada.
The business is on autopilot. Helium 10 is fully integrated and running real-time automated PPC and listing optimization — the buyer inherits a working ad engine, not a project. Multi-marketplace footprint across US (72%), CA (28%), BR (small), with Mexico listings prepared and ready to activate.
2025: $445K revenue, $93K net profit, 20.8% margin. 2026 YTD is pacing 21% ahead at 27.2% margin — annualized run-rate of ~$466K revenue and ~$127K NOI. A new SKU (Pure Clay Travel) sold out 300 units at the TED Conference in
About the Business
- Years in Operation
- 12
- Employees
- 3 Contractors
part time product packers - Currently Relocatable
- Yes
- Facilities & Assets
- Amazon Seller Central account (US, CA, BR active; MX prepared)
Amazon Brand Registry enrollment
A+ Content live in US and Canada storefronts
pureclay.com domain and website
Pure Clay® federal trademark (USPTO)
Hero ASIN B00HNYES2C (1,390+ reviews, 4.5?) and full catalog
Helium 10 account, automation rules, and historical data
Supplier relationships (manufacturer, packaging, freight)
Creative library (product photography, A+ Content, lifestyle imagery)
$140,000 of inventory at cost ($120K finished clay + $20K packaging)
Pure Clay Travel SKU — listings, design files, supplier confirmation
Customer data and owned marketing assets - Website
- https://www.pureclay.com/
- Market Outlook / Competition
- Pure Clay operates in the natural skincare and clay-based beauty category — a steadily growing, recession-resilient segment of US clean beauty estimated at $5–7B annually with mid-single-digit growth (~6% CAGR) driven by Gen-Z and Millennial preference for ingredient-transparent, low-tox personal care. On Amazon specifically, the bentonite clay subcategory is dominated by Aztec Secret (the default search result, 250K+ reviews) at the volume end, with mid-tier competitors Sky Organics and Cliganic offering broader clean-beauty catalogs that include clay products. Below that tier, the category is fragmented — dozens of smaller bulk-clay sellers compete on price without meaningful brand. Pure Clay sits in a defensible middle position: protected by a decade of compounded review equity (1,390+ reviews at 4.5?), federal trademark plus Brand Registry leverage, multi-format SKU range, and live A+ Content in two markets — moats that take 5+ years to replicate.
- Opportunities for Growth
- Activate Mexico marketplace — listings already prepared
Launch Pure Clay Travel at scale — sold out 300 units at TED in
Real Estate
- Owned or Leased
- Leased
- Building Sq. Ft.
- 2,000
- Rent
- $1,500.00 per month
About the Sale
- Seller Motivation
- The owner is focused on other operational ventures and is divesting
- Transition Support
- Standard 90-day handoff: up to 80 hours total, phased — 40 hrs in Days 1–14 (account transfers, supplier intros, Helium 10 walkthrough), 20 hrs through Day 45, 10 hrs email-only through Day 90. Extended hourly support available after.
Listing Info
- ID
- 2514322
- Listing Views
Listing ID: 2514322 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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