This established confectionery business operates a brick-and-mortar retail store with in-house production and a growing e-commerce platform, specializing in premium, homemade sweets.

It offers a turnkey operation with documented processes, a trained team, and a balanced inventory mix (50/50 in-house vs. vendor-sourced). Sales are split ~92% in-store and 8% online, with e-commerce showing steady growth and untapped potential for expansion through digital marketing and broader shipping.

The business benefits from a healthy mix of B2B corporate accounts, providing recurring revenue from custom orders and bulk purchases. There's significant opportunity to scale these B2B relationships by targeting more regional businesses, events, and wholesale partnerships, leveraging the product's appeal for gifting and hospitality. The retail location in a high-traffic shopping center drives consistent foot traffic, with seasonal peaks boosting performance.

In the U.S. confectionery market, valued at ~$42-60B in 2024 and projected to reach $55-77B by 2030 (CAGR 4-5%), macro trends include rising demand for premium, artisanal, and health-conscious options like sugar-free and plant-based items, driven by consumer preferences for indulgence balanced with wellness. E-commerce is the fastest-growing channel, expected to expand 23% by 2027, fueled by convenience and personalization. Sustainability (ethical sourcing, eco-packaging) and seasonal/innovative flavors are key drivers, with non-chocolate segments like gums and candies growing rapidly.

Micro trends in the Southeast U.S., including South Carolina, show the region as the fastest-growing for confectionery, with CAGR projections supporting expansion due to tourism, local flavor preferences, and increasing interest in gourmet, authentic sweets. The business is well-positioned to capitalize on these trends, with opportunities to enhance B2B outreach (e.g., corporate gifting programs) and e-commerce (e.g., subscription models, targeted ads), potentially increasing revenue 20-30% through minimal investment.