Project Vitality is a profitable, asset light e-commerce supplement brand specializing in premium male vitality and performance products. Founded in 2022 as a passion project, the Company has grown into a well established direct to consumer platform with approximately $2.04 million in 2025 revenue, 66% gross margins, 23% operating margins, and $461K in seller's discretionary earnings.

The brand sells specialty botanical supplements including Shilajit mineral paste, Black Ginger, Butea Superba, Dead Sea Magnesium, and Pine Pollen tincture. These are not commodity products. The founder has built direct sourcing relationships with local suppliers across Canada, Thailand, and Kazakhstan, traveling annually for harvest and quality oversight. This sourcing network is difficult to replicate and represents a meaningful competitive moat.

All manufacturing is handled by GMP certified U.S. partners in Colorado and Utah. A centralized 3PL in Colorado manages warehousing, inventory, and fulfillment. The Company owns no facilities and carries no fixed overhead, making this a truly asset light and capital efficient operation.
Customer economics tell a strong story. 58.5% of customers are repeat buyers. Average order value is $71.23. Customers place an average of 3.8 orders with a lifetime value of approximately $271. Roughly $50K per month comes from repeat purchases alone, providing a stable and predictable revenue base.

Revenue flows primarily through the Company's owned Shopify storefront with paid acquisition on Meta and Google. TikTok Shop launched recently and is already showing approximately 790% GMV growth in early 2026, with over 90% of sales driven by organic short form video content. The Company also maintains approximately 3 terabytes of organized, reusable proprietary marketing content including short form video, sourcing documentation, and product education. This content library dramatically reduces creative costs for a new owner and is immediately deployable across channels.

The business requires approximately 20 hours per week from the owner. There are no full time or part time employees. Four contractors handle design, marketing strategy, customer service, and email marketing. The operation is streamlined and runs largely on autopilot.
The founder recently renegotiated supplier terms on Pine Pollen, reducing landed COGS by approximately 40%, which will meaningfully improve gross margins as volume continues to scale in 2026.

Growth opportunities are clear and actionable. Subscription model optimization. Full Amazon rollout across all SKUs. Continued TikTok Shop scaling. Retention focused email and SMS flows. Affiliate and wholesale channel development. International DTC expansion. A buyer with existing supplement manufacturing infrastructure could further improve margins by producing in house rather than using contract manufacturers.

The founder is willing to stay on as a paid consultant post acquisition to support marketing, content creation, and annual sourcing trips, ensuring continuity and a smooth transition. Approximately $203K in sellable inventory is included.
This is a clean, cash generative brand with real competitive moats, proven customer loyalty, a scalable content engine, and multiple paths to accelerated growth under the right owner.