Project Meridian is a profitable healthcare-focused digital marketing agency paired with a proprietary CRM and marketing-automation platform built specifically for medical practices.

The business serves private clinics across 29+ healthcare specialties in North America and select international markets (US ~64%, Canada ~25%), delivering SEO, paid media (PPC and Meta ads), website design, medical copywriting, email/SMS, reputation management, and social — bundled with the platform into a single monthly retainer of ~$1,300.

The platform sits at the centre of client operations as the hub for patient lead management, call tracking, and marketing ROI reporting, which raises switching costs and supports an 11-month average client life.

Founded 2016. 71 active retainer clients, ~$95K MRR. Well-diversified client base — top 10 clients account for only 26.9% of MRR; largest single client is 3.7%.

Key strengths include consistently profitable operations with strong unit economics: ~$13,000 LTV against average retainer of ~$1,300/month. Solid retention for the segment: 9.0% gross monthly churn (trailing 12 months), 91.4% net revenue retention. The proprietary platform currently represents ~10% of revenue, bundled into retainers and never sold standalone. It has full CRM, automation, call tracking, and review-management functionality. Standalone SaaS pricing has never been attempted — a clear growth lever. 15.5 FTE delivery team fully trained on current operations and included in the transfer.

Financials (TTM, deal basis, USD): Revenue $1,117,399, EBITDA $376,926 (33.7% margin), Gross margin 65.4%. Positive EBITDA in 22 of the last 24 months.

Growth opportunities include dedicated general management to drive growth and operational scale, scaling sales and marketing (current ad spend only ~$3K/month), unbundling the platform as standalone SaaS for clinics not ready for full-service agency engagement, AI enhancement (predictive lead scoring, AI content, voice agents), and vertical and geographic depth across 29+ specialties and five English-speaking markets.

Operates as a business unit within a publicly listed parent company. Separable operations, separate books, separate payment processing. Offered as an asset sale / carve-out. Approximately 75–80 client contracts transfer with the business.

Detailed financial and operational information available to qualified buyers under a signed non-disclosure agreement.