Living Local Magazine is a well-established direct mail advertising publication serving the St. Louis Metro East region, with a 15-year track record of consistent performance and strong profitability.

The business operates on a simple and proven model: sell advertising to local businesses and deliver a professionally produced, coupon-driven publication directly to households throughout the market. The magazine reaches approximately 150,000 homes per issue and is mailed eight times per year, making it the dominant direct-mail advertising platform in the region by a wide margin.

Over the past three years, the business has generated approximately $245,000 to $270,000 in annual profit with minimal overhead. There are no employees, and all key functions—including design, printing, and mailing—are outsourced, resulting in a highly efficient and easy-to-manage operation.

The advertiser base is diversified across multiple industries, including home services, dental, medical, automotive, restaurants, retail, and other local businesses. This broad mix reduces reliance on any single category and contributes to a stable, recurring revenue stream. The business currently works with approximately 60 to 70 active advertisers and maintains an estimated 90% year-over-year retention rate.

The company has been operated remotely for the past five years, demonstrating that the systems, vendor relationships, and workflow are well established and transferable to a new owner. The current owner typically travels to the market only once per year.

In addition to the core magazine, there are several underutilized, high-margin growth opportunities. These include solo postcard campaigns, bookmark inserts, and digital lead generation through an existing platform that is already producing leads with minimal optimization. These ancillary products can be sold into the current advertiser base and offer a clear path to increased revenue and profitability without adding significant complexity.

This business is ideally suited for a local operator, marketing agency, direct mail company, or entrepreneur with sales capability who can build on the existing foundation and expand revenue through additional advertiser acquisition and upselling.

Living Local represents a rare opportunity to acquire a profitable, low-overhead advertising platform with strong recurring revenue, dominant market reach, and meaningful upside potential.