HS Listing ID-71489

Business Overview
Established Retailer: women’s clothing boutique with strong brand equity and a recognizable name
Core Business: in-store apparel sales supported by an online store
Channels: majority in-person walk-in sales, complemented by e-commerce via the website
Footprint: New Jersey storefront benefiting from recent local-area development lifting growth potential

Key Strengths
Strong Social Media Following: Just under 10,000 Instagram followers delivering organic reach and brand recognition that would take a new owner years and significant ad spend to replicate.

Training Included: owner will stay on to train the buyer on operations and efficient social media management for a seamless transition.

Loyal Customer Base: repeat customers drive ~50% of revenue, signaling durable demand and community trust

Low Fixed Overhead: rent of just ~$2,293/month and lean staffing keep operating costs down

Healthy Margins: 65% gross margin and ~31% SDE margin in the most recent year

Turnkey Inventory Included: ~$50,000 in inventory conveys with the sale

Operations

Lean Staffing: 1 full-time, 1 part-time employee

Owner Role: the business has historically thrived under a hands-on owner; recently the owner has been less involved due to other personal obligations, presenting a clear, proven opportunity for an engaged owner-operator to restore and grow performance

Facilities: New Jersey storefront with below-market rent (~$2,293/month); current lease expires November

Marketing: currently driven primarily by Instagram and the website

Financial Snapshot

SDE (2024): ~$115,535

SDE (2025): ~$112,635

SDE (3-Year Weighted): ~$113,505

Gross Margin (2025): ~65%

Inventory: ~$50,000 included in the sale

Growth Opportunities

Monetize the Social Audience: the 9,000+ Instagram following is underleveraged — paid social, influencer drops, and shoppable posts are clear, low-cost upside

Rebuild Top-Line Revenue: a hands-on owner can recapture the higher revenue levels seen in prior years

E-Commerce Expansion: online sales are currently secondary to in-store; meaningful room to grow direct-to-consumer

Marketing Diversification: add email, SMS, and loyalty programs beyond the single social channel

Local Tailwinds: recent neighborhood development supports rising foot traffic

Reason for Sale

Owner is relocating and stepping back due to family obligations, and is seeking a motivated buyer to continue building on an established, well-branded boutique

A SIGNED CONFIDENTIALITY AGREEMENT IS REQUIRED FOR THE EXACT LOCATION