Profitable Niche Advertising Business – 15+ Years Established
Business Description
This company is a highly respected, senior-focused marketing platform that specializes in delivering targeted advertising solutions to local businesses within Southern Utah.
Operating since 2008, it publishes a premium coupon booklet specifically tailored for the 50+ demographic. Each month, tens of thousands of booklets are mailed directly to seniors in addition to distribution to high-traffic storefront racks in Saint George and surrounding areas.
Additionally, a digital version featuring web banners and clickable coupons complements the print edition.
Operating since 2008, it publishes a premium coupon booklet specifically tailored for the 50+ demographic. Each month, tens of thousands of booklets are mailed directly to seniors in addition to distribution to high-traffic storefront racks in Saint George and surrounding areas.
Additionally, a digital version featuring web banners and clickable coupons complements the print edition.
About the Business
- Years in Operation
- 17
- Currently Home Based
- Yes
- Market Outlook / Competition
- Key Strengths:
Demographic focus: Targets seniors 50+ which is a consistently growing and reliable consumer segment, representing a significant share of household spending in the region.
High-quality delivery: Premium, vibrant print coupled with digital web banner placements ensures brand visibility across channels.
Trust and community presence: An established reputation fosters community trust and appeals to local businesses aiming for credibility with senior consumers.
Advertiser flexibility: A range of ad formats and sizes allows businesses to tai - Opportunities for Growth
- Expanded digital offerings: Introduce email newsletters, a more interactive website, or mobile-integrated coupons. Enhanced analytics could attract more advertisers seeking measurable ROI.
Geographic expansion: Replicate the model in neighboring counties or regions with similar senior demographics and retail landscapes.
Value-added services: Offer advertisers bundled marketing services such as event sponsorships, community calendars, or cross-promotion on social media to amplify engagement.
Strategic partnerships: Collaborate with senior centers, heal
About the Sale
- Seller Motivation
- Focusing on other businesses
- Transition Support
- 2 Weeks
Listing Info
- ID
- 2415644
- Listing Views
- 21
Listing ID: 2415644 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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