This business is a comfort-driven, direct-to-consumer nightwear and homewear brand operating in the lifestyle fashion market. Launched in January 2011, the brand has built a loyal customer base and generated over $1.1M in TTM revenue through a curated portfolio of stylish, high-quality products designed for everyday comfort and at-home living.

Key Highlights:
TTM Revenue: $1.1M
TTM Net Profit: $270K
AOV: $53
Customer Reviews: 8.9/10 on WebwinkelKeur
Platform: Magento | Bol | DTC | 3PL Fulfillment

The business combines clear, comfort-led brand positioning with proven product-market fit, strong margins, and a lean, scalable operating model that supports repeat purchases and broad demographic appeal. This makes it an attractive acquisition opportunity for e-commerce operators, portfolio buyers, or strategic acquirers in the fashion, homewear, or lifestyle categories seeking a profitable, growth-ready DTC asset.

Investment Highlights
Established, comfort-driven product mix with repeat purchase behavior
Clear, lifestyle-focused brand positioning
Proven demand in the nightwear and homewear category
Strong customer reviews and trust signals
Lean, scalable 3PL operating model

Reason for Sale: Owners reallocating focus and capital to other opportunities.
Transition: 90-day post-close support included.

Financials and additional details available upon request.