This firm was introduced to the public in 1990 as a low code/no code application development tool. Due to its ability to be completely customized by any end user and its low cost it became a favorite among regional and International consultants. The product was also private labeled and sold by IBM in the mid to late 90's. It was a mid-market Sales Force Automation (SFA) and Customer Relationship Management (CRM) software solution developed by this firm. Today this product is used in more than 20 different industries and in a dozen countries. Over the past decade, the company introduced a cloud-based CRM software solution targeted at small to mid-size companies. Both products are now only sold under a (SaaS)software as a service agreement providing the company with a recurring revenue stream.

The company is highly regarded for the quality of the products and services they deliver. There are numerous industry and customer testimonials from businesses that have been using the software for more than a decade.

Industry analysts expect the CRM sector to realize substantial growth going from126 Billion in 2026 to 320 Billion in 2034. The company is well positioned to take advantage of this growth and is expected to deliver enhanced capabilities via the integration of AI with its software.

This firm has two high quality products that drive recurring revenue. Both were designed for private labeling with a goal to increase the company's sales channel in the United States and abroad.

The firm’s Mission is to:
• Retain its existing customer base
• Secure new business
• Migrate current desktop customers to its cloud-based offering.

The company’s products are sticky in nature, meaning they are difficult and costly to replace. This has enabled the firm to maximize the lifetime value of its customers and provide additional value-added services to continue to grow its revenue stream. A savvy buyer will be able to build upon this firm’s strong presence and reputation in computer services and consulting.