Established Online Boutique with Nearly a Decade of Brand Equity

Originally launched in 2016 as an e-commerce brand, this boutique quickly earned a loyal following with its curated, fashion-forward collections. Its online success paved the way for a beautifully merchandised storefront in Gilmer, Texas.

The brand has now transitioned fully back to its online roots, operating through a professionally designed website with strong infrastructure and brand recognition. This return to digital provides lower overhead, higher flexibility, and the ability to run the business from anywhere.

With nearly 10 years of goodwill, an established customer base, and untapped opportunity in social media marketing, this is a turnkey opportunity for:

An aspiring boutique owner seeking a proven head start

A digital entrepreneur looking to scale e-commerce sales

An investor wanting a relocatable, low-overhead retail brand

The boutique’s adaptability makes it an attractive option — maintain it as a home-based online store, scale aggressively with digital marketing, or reintroduce a storefront in a new market.

Valuation Parameters
SDE: $31,357 × 1.12 multiple = $35,120

The multiple has been intentionally kept conservative to reflect the flexibility of this opportunity — whether you continue fully online, relocate, or re-establish retail operations. The valuation balances nearly a decade of brand strength with the adaptability buyers value most.

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