St. Petersburg's Premier Contrast Therapy & Breathwork Studio
Asking Price: $225,000 | Revenue: $180,000+ (2025, +37% YoY) | 140+ Active Members | Walk-In Ready

This is a turnkey, community-driven wellness studio that combines sauna therapy, cold plunge immersion, and guided breathwork— three of the fastest-growing modalities in the $4.5 trillion global wellness economy. Located 1 mile off I-275 and 5 min from downtown St. Petersburg, FL, the business has achieved profitability in under two full years with no paid advertising.

Revenue grew 37% in 2025 to over $180,000, driven by membership subscriptions, drop-in visits, workshops, and corporate wellness sessions. The studio carries 140+ active paying members and a 2,593-person email and subscriber community.

What You're Buying
* Fully equipped contrast therapy studio — multiple sauna units, including a newly added 8-person capacity sauna ($9,000 asset), multiple cold plunge tanks, breathwork area, and outdoor event space/lounge area
* Washer/dryer commercial setup (added, $1,500 value) — handling towel service in-house
* Freshly renovated — new interior paint and professional landscaping ($15,000 in recent improvements), the studio is in its best physical condition since opening
* Recurring revenue model — monthly memberships provide predictable cash flow; drop-ins and events layer on top
* Established brand — (SEO-optimized), active Instagram/TikTok presence, Google Business Profile with 87+ reviews averaging 5.0 stars
* Transferable systems — booking software, waiver system, membership platform, and operating procedures all transfer

Revenue Streams
1. Monthly memberships (unlimited access tiers)
2. Drop-in sessions ($40/visit)
3. Guided breathwork classes and workshops
4. Corporate wellness partnerships
5. Private group bookings and events

Growth Levers for a New Owner
* Membership conversion: converting even 20% of the 2,593-person email list to members would double recurring revenue
* Corporate wellness: zero currently; high-margin, untapped category in the Tampa Bay market
* Extended hours: current schedule leaves morning and evening slots available
* Private label/retail: sauna accessories, cold exposure gear, breathwork tools
* Multi-location: the brand, curriculum, and community model are replicable

The Market
Recovery-focused wellness is one of the fastest-growing segments of the global wellness economy. Contrast therapy (sauna + cold plunge) has moved from a niche biohacking practice to mainstream wellness, with major media coverage, celebrity adoption, and integration into gym chains accelerating consumer awareness. Plunsana is already positioned and profitable in this wave — a new owner inherits proven demand rather than having to create it.

Ideal Buyer
This business is well-suited for:
* An owner-operator in wellness, fitness, or hospitality looking for an established brand with infrastructure
* A real estate investor or commercial tenant seeking to add a wellness amenity or anchor tenant
* An existing wellness or fitness brand seeking St. Pete market entry
* A private equity or family office seeking a cash-flowing lifestyle business with multi-location upside

YoY Growth 37%, Active Members 140+, Email Community 2,593, Drop-In Price $35

Recent CapEx
~$25,500 (sauna, W/D, renovation)

*** INTERESTED PARTIES PLEASE SUBMIT YOUR INFORMATION THRU THE CONTACT FORM SECTION TO THE RIGHT TO RECEIVE THE NON-DISCLOSURE***. MUST SHOW PROOF OF FUNDS PRIOR TO RELEASING INFO

IMPORTANT NOTICE: This is an operating business being offered for sale "CONFIDENTIALLY". We will not release any information unless there is a non-disclosure signed and proof of funds.

Information contained herein has been obtained from the Owner of the Property or from sources deemed reliable. We have no reason to doubt its accuracy but make no warranty or representation. All information is submitted subject to change