Profitable Student Success & Retention SaaS – $1.4M ARR, $1M+ SDE
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A profitable 14-year-old, founder-owned B2B SaaS company serving higher education. The platform is a student success and retention CRM used campus-wide by colleges and universities across the US, Canada, and the Middle East — appointment scheduling built on real-time two-way Outlook/Google Calendar sync, 24/7 student self-service booking, kiosk and queue management, case management, faculty early-alert and retention campaigns, surveys and electronic forms, and self-service reporting and analytics, with deep integrations into campus SIS, LMS, SSO, and Salesforce environments.
Financial highlights (TTM through June 2026, recast):
• Gross revenue: $1,440,783 (~97% recurring subscription revenue)
• Adjusted EBITDA / SDE: $1,043,229 (72% margin)
• Gross margin: 93%
• ARR: ~$1.46M, up ~15% year over year
• 22 active institutional customers on annual and multi-year contracts
The business runs on a lean, remote-capable team (2 full-time, 1 part-time, 4 contractors, plus the two owner-operators) with minimal overhead and essentially no marketing spend. Growth to date has come from inbound RFPs, referrals, and reputation. That leaves clear, un-worked levers for a buyer: dedicated sales and outbound marketing, channel development through an existing Salesforce integration partnership, continued annual price increases, and expansion of attached services (training, consulting, and custom development, including a $100K custom SOW invoiced in 2026).
Deal terms: asking price $8,000,000 (approximately 5.6x TTM revenue / 7.7x SDE). No seller financing. Deferred revenue is retained by the Seller and is not treated as an assumed liability or subject to a purchase price adjustment at close. The sale conveys the platform codebase and IP, customer contracts, brand, domain, and website; the business is run remotely and is fully relocatable.
Data Room including full financials are available to qualified buyers following execution of an NDA.
Financial highlights (TTM through June 2026, recast):
• Gross revenue: $1,440,783 (~97% recurring subscription revenue)
• Adjusted EBITDA / SDE: $1,043,229 (72% margin)
• Gross margin: 93%
• ARR: ~$1.46M, up ~15% year over year
• 22 active institutional customers on annual and multi-year contracts
The business runs on a lean, remote-capable team (2 full-time, 1 part-time, 4 contractors, plus the two owner-operators) with minimal overhead and essentially no marketing spend. Growth to date has come from inbound RFPs, referrals, and reputation. That leaves clear, un-worked levers for a buyer: dedicated sales and outbound marketing, channel development through an existing Salesforce integration partnership, continued annual price increases, and expansion of attached services (training, consulting, and custom development, including a $100K custom SOW invoiced in 2026).
Deal terms: asking price $8,000,000 (approximately 5.6x TTM revenue / 7.7x SDE). No seller financing. Deferred revenue is retained by the Seller and is not treated as an assumed liability or subject to a purchase price adjustment at close. The sale conveys the platform codebase and IP, customer contracts, brand, domain, and website; the business is run remotely and is fully relocatable.
Data Room including full financials are available to qualified buyers following execution of an NDA.
About the Business
- Years in Operation
- 14
- Employees
- 7 (2 Full-time, 1 Part-time, 4 Contractors)
Lean remote team; long-tenured dev contractors confirmed to stay - Currently Relocatable
- Yes
- Currently Home Based
- Yes
- Facilities & Assets
- Fully digital operation. The sale conveys the platform codebase and IP, customer contracts, brand and trade names, domain and website, and marketing materials, codebase, social media accounts. Production deployments are typically self-hosted and run at client institutions alongside the hosted environment. Integrations convey with the platform: SIS (Banner, PeopleSoft, Colleague, Jenzabar, Workday Student), LMS (Canvas, Blackboard, D2L Brightspace, Moodle), authentication (SAML2, CAS, Shibboleth, LDAP, OAuth), calendar (Outlook, Google), and a three-way Salesforce calendar sync. The team works fully remotely; a small office space in Indiana is rented month-to-month (~$830/month) with no long-term lease obligation — the business is fully relocatable. No material FF&E or inventory.
- Market Outlook / Competition
- The Company sells institution-wide subscriptions in the higher-education student success and retention software market, serving public and private universities, community colleges, and technical schools in the US, Canada, and the Middle East. Third-party analysts project the broader higher-ed software market to grow at roughly 7–15% annually through 2030 as institutions invest in cloud tools tied to enrollment and retention outcomes. Competition comes primarily from large enterprise student success suites and point-solution schedulers. The Company differentiates on real-time two-way Outlook/Google calendar sync, deep SIS/LMS/SSO integrations, and hands-on service.
- Opportunities for Growth
- Growth to date has come almost entirely from inbound RFPs, referrals, and reputation. The founder personally handles sales and the Company spent only ~$25K on marketing in the TTM. Un-worked levers for a buyer: (1) install a dedicated sales team and outbound motion into the large base of North American institutions; (2) activate digital and content marketing; (3) develop the existing Salesforce/AdvisingHub integration into a channel; (4) continue annual price increases against enterprise-priced competitors; (5) expand attached services (training, consulting, custom development — a $100K custom SOW was invoiced in 2026). The owner has not pursued these because the business already runs profitably at capacity for a founder-led team and has continued to grow without additional sales, marketing, or advertising spend.
About the Sale
- Seller Motivation
- Founder retiring early after nearly 15 years; selling from strength
- Transition Support
- Seller will provide a thorough post-close transition covering product and codebase knowledge transfer, customer introductions, and implementation/support handover to ensure the continued success of the business. Seller is open to a continuing advisory or product-consulting role for up to 24 months depending on deal structure. The senior team, with 7–10 years' tenure each, has confirmed willingness to stay. Specific period, hours, and format to be agreed in the SPA.
- Financing Options
- No seller financing. Deferred revenue retained by Seller at close.
Listing Info
- ID
- 2542560
- Listing Views
Attached DocumentsAttachment Disclaimer
Listing ID: 2542560 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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