Profitable UK Novelty Empire: $6M Revenue, $644K Profit
Business Description
Turnkey profit machine
Leading UK Fancy Dress & Party Products Business
Key Highlights
Proven Profitability: $6M annual revenue with $644K adjusted EBITDA - genuine cash-generating business, not a loss-making startup
10+ Years Track Record: Built from eBay beginnings to UK market leader with consistent growth and Amazon Best Seller badges
Year-Round Revenue: Diversified across World Book Day, Easter, festivals, Halloween, Christmas - reduces seasonal risk
Asset-Light Operations: Amazon FBA model with 95%+ supplier reliability, direct-from-China fulfillment
Team Efficiency: 3 employees generating $2M revenue each - demonstrates scalable operational model
Multi-Brand Portfolio: 5 established brands with IP protection across UK, EU, USA markets
International Growth: $750K European revenue proves scalability; US marketplace ready for expansion
Immediate Opportunities: Dormant eBay channel (previously $350K annually), underutilized Shopify DTC, 20+ new products in pipeline
Operations
Sophisticated e-commerce business specializing in fancy dress costumes and seasonal products. Revenue channels: Amazon (90% - UK/EU/US), eBay (8% paused), Shopify (2%).
Strategic supplier relationships in China (90%) and India (10%) built over decade through personal visits. Products quality-controlled via 100% pre-shipment inspections, shipped directly to Amazon FBA using AGL system.
Daily operations: Product research/trend identification, supplier communication via WeChat, Amazon optimization (PPC, listings), quality control coordination, international VAT compliance.
Time commitment: 120 hours/week across 3 team members. Well-documented systems enable smooth transition or integration into larger operations.
Customers
Parents & Families (60%): Predictable purchasing tied to school calendars. Premium price acceptance due to event-critical nature - costume failure isn't an option for World Book Day.
Adult Party Attendees (30%): Higher-margin segment for themed parties, festivals. Social media-driven with willingness to pay premium for trending items.
Corporate Buyers (10%): Schools, corporate teams requiring bulk orders. Significant expansion opportunity.
Customer acquisition through Amazon's organic algorithms, enhanced by strategic PPC and consistent Best Seller badges. UK-dominant with growing international presence via Amazon FBA network.
Financials
Consistent growth from eBay beginnings to $6M annual revenue. $644K EBITDA demonstrates operational efficiency rare in e-commerce.
Seasonal distribution: Q1 (storage/Valentine's), Q2 (World Book Day peak), Q3 (festivals), Q4 (Halloween/Christmas peaks).
Geographic: UK core + $750K European revenue. US marketplace established but underutilized.
Favorable working capital through supplier terms (30% deposit, 70% on shipment) and Amazon's rapid payments. No financial anomalies - growth through operational excellence.
Additional Notes
Evolution: 10+ year journey from eBay testing to market leader. Strategic Amazon transition (2017), China sourcing partnerships (2018), trademark registrations, multi-brand development.
IP Protection: Comprehensive trademarks across UK/EU/USA, Amazon Brand Registry, extensive design registrations.
Suppliers: Primary 10+ year Chinese relationship with personal visits. Proven reliability through COVID disruptions.
Team: Founder handles sourcing/research, operations manager covers compliance/shipping, finance manager handles content. Institutional knowledge with transition support.
Growth Opportunities: 20+ products in development, eBay reactivation, Shopify optimization, US expansion, influencer marketing, corporate partnerships.
Compliance: VAT registered across 7 countries, all taxes current, zero account suspensions, clean IP record.
Key Highlights
Proven Profitability: $6M annual revenue with $644K adjusted EBITDA - genuine cash-generating business, not a loss-making startup
10+ Years Track Record: Built from eBay beginnings to UK market leader with consistent growth and Amazon Best Seller badges
Year-Round Revenue: Diversified across World Book Day, Easter, festivals, Halloween, Christmas - reduces seasonal risk
Asset-Light Operations: Amazon FBA model with 95%+ supplier reliability, direct-from-China fulfillment
Team Efficiency: 3 employees generating $2M revenue each - demonstrates scalable operational model
Multi-Brand Portfolio: 5 established brands with IP protection across UK, EU, USA markets
International Growth: $750K European revenue proves scalability; US marketplace ready for expansion
Immediate Opportunities: Dormant eBay channel (previously $350K annually), underutilized Shopify DTC, 20+ new products in pipeline
Operations
Sophisticated e-commerce business specializing in fancy dress costumes and seasonal products. Revenue channels: Amazon (90% - UK/EU/US), eBay (8% paused), Shopify (2%).
Strategic supplier relationships in China (90%) and India (10%) built over decade through personal visits. Products quality-controlled via 100% pre-shipment inspections, shipped directly to Amazon FBA using AGL system.
Daily operations: Product research/trend identification, supplier communication via WeChat, Amazon optimization (PPC, listings), quality control coordination, international VAT compliance.
Time commitment: 120 hours/week across 3 team members. Well-documented systems enable smooth transition or integration into larger operations.
Customers
Parents & Families (60%): Predictable purchasing tied to school calendars. Premium price acceptance due to event-critical nature - costume failure isn't an option for World Book Day.
Adult Party Attendees (30%): Higher-margin segment for themed parties, festivals. Social media-driven with willingness to pay premium for trending items.
Corporate Buyers (10%): Schools, corporate teams requiring bulk orders. Significant expansion opportunity.
Customer acquisition through Amazon's organic algorithms, enhanced by strategic PPC and consistent Best Seller badges. UK-dominant with growing international presence via Amazon FBA network.
Financials
Consistent growth from eBay beginnings to $6M annual revenue. $644K EBITDA demonstrates operational efficiency rare in e-commerce.
Seasonal distribution: Q1 (storage/Valentine's), Q2 (World Book Day peak), Q3 (festivals), Q4 (Halloween/Christmas peaks).
Geographic: UK core + $750K European revenue. US marketplace established but underutilized.
Favorable working capital through supplier terms (30% deposit, 70% on shipment) and Amazon's rapid payments. No financial anomalies - growth through operational excellence.
Additional Notes
Evolution: 10+ year journey from eBay testing to market leader. Strategic Amazon transition (2017), China sourcing partnerships (2018), trademark registrations, multi-brand development.
IP Protection: Comprehensive trademarks across UK/EU/USA, Amazon Brand Registry, extensive design registrations.
Suppliers: Primary 10+ year Chinese relationship with personal visits. Proven reliability through COVID disruptions.
Team: Founder handles sourcing/research, operations manager covers compliance/shipping, finance manager handles content. Institutional knowledge with transition support.
Growth Opportunities: 20+ products in development, eBay reactivation, Shopify optimization, US expansion, influencer marketing, corporate partnerships.
Compliance: VAT registered across 7 countries, all taxes current, zero account suspensions, clean IP record.
About the Business
- Years in Operation
- 11
- Employees
- 3
- Currently Relocatable
- Yes
- Currently Home Based
- Yes
- Facilities & Assets
- Assets Included in the Sale:
- Amazon Seller Central account
- Brand and constituent ASINs / products
- Domains and all site/content files
- Supplier Contracts/Relationships
- Trademarks
- Design copyright
- Social Media Accounts - Market Outlook / Competition
- UK fancy dress market driven by expanding celebration culture and social media influence. Primary competitors focus on price competition at expense of quality/customer experience. Business differentiates through superior Amazon optimization, year-round seasonal calendar coverage, and established supplier relationships providing exclusive products. Consistent Best Seller badges demonstrate algorithmic advantages over less sophisticated competitors in fragmented market with low barriers to entry but high barriers to sustainable success.
- Opportunities for Growth
- Immediate opportunities include eBay channel reactivation (previously $350K annually), Shopify DTC optimization, and 20+ new products launching 2025. Medium-term expansion via Amazon USA full rollout (established presence, trademark protection ready), additional European marketplaces, and social commerce (TikTok Shop, Instagram). Corporate partnerships with schools/event organizers represent untapped B2B potential. Asset-light FBA model enables rapid scaling without proportional overhead increases.
About the Sale
- Seller Motivation
- New phase of life
- Transition Support
- Founders offer comprehensive 60-day transition support, including complete documentation of operational systems, supplier relationships, and Amazon optimization strategies.
Listing Info
- ID
- 2381871
- Listing Views
- 848
Listing ID: 2381871 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
Similar Listings
