Project Slate - A Reputable Midwest Roofing Company
Business Description
Project Slate is a highly rated roofing company specializing in storm restoration, headquartered in Rockford, Illinois. Operating across the Midwest and Florida, the company has completed hundreds of residential and commercial roofing projects and is a highly referred expert in all major roofing systems.
Founded in 2021 by a seasoned operator and serial entrepreneur, the founder brings over 10 years of roofing experience, including building a $20M+ annual sales team from scratch at an industry leader. Project Slate holds licenses in IL, IA, WI, IN, and FL and maintains an A+ BBB accreditation. The company is also recognized as a Preferred Contractor by leading suppliers and insurance carriers.
Reputation for Consistent Excellence
Project Slate has earned an outstanding reputation for quality and customer satisfaction. Its A+ BBB accreditation comes with zero complaints, and the company maintains a 4.9-star Google rating from over 50 fully organic reviews. Unlike many competitors, this reputation is entirely driven by customer satisfaction and word-of-mouth rather than automated solicitation.
Comprehensive Roofing Services
Project Slate provides a full suite of exterior services, including all major roofing systems (Metal, TPO, Woodshake, DaVinci, Asphalt), siding (Vinyl, Aluminum, Hardy board), and gutters (5", 6", and commercial-grade). The end-to-end offering—from emergency response to long-term maintenance—positions the company as a one-stop partner for property owners.
Flexible, Experienced Workforce
The company maintains long-standing relationships with a dense network of high-quality subcontractors across the Midwest and Florida. Its top seven partner crews, totaling 350+ workers, operate effectively as captive subs, allowing rapid workforce scaling to meet any project scope.
Strong, Diversified Sales Team
Project Slate has built a well-rounded sales team with balanced contributions across representatives, reducing reliance on the founder and enhancing scalability. New hires ramp quickly and are playing a key role in driving growth.
Attractive Market Trends
The U.S. construction and roofing industries are supported by multi-year growth tailwinds. Construction put in place grew from $1.5T in 2020 to $2.2T in 2024, and the roofing market is projected to reach $75B by 2025. The sector benefits from recurring repair cycles, a highly fragmented competitive landscape (top ten players hold less than 5% of U.S. market share), and rising demand from extreme weather events.
Multi-Pronged Growth Levers
Project Slate has multiple untapped growth opportunities, including:
Expanding preferred contractor status with insurers (already listed as one of three recommended contractors by a major carrier in one region)
Activating proven marketing channels to capture new business
Expanding into the commercial roofing segment, leveraging its strategic location within a major logistics and distribution hub
Summary
Project Slate is an established, growing roofing platform with a strong reputation, experienced leadership, and robust operational infrastructure. With a highly skilled workforce, diversified sales team, and multiple avenues for growth, the company is well-positioned to capitalize on market opportunities and deliver strong returns for investors.
Founded in 2021 by a seasoned operator and serial entrepreneur, the founder brings over 10 years of roofing experience, including building a $20M+ annual sales team from scratch at an industry leader. Project Slate holds licenses in IL, IA, WI, IN, and FL and maintains an A+ BBB accreditation. The company is also recognized as a Preferred Contractor by leading suppliers and insurance carriers.
Reputation for Consistent Excellence
Project Slate has earned an outstanding reputation for quality and customer satisfaction. Its A+ BBB accreditation comes with zero complaints, and the company maintains a 4.9-star Google rating from over 50 fully organic reviews. Unlike many competitors, this reputation is entirely driven by customer satisfaction and word-of-mouth rather than automated solicitation.
Comprehensive Roofing Services
Project Slate provides a full suite of exterior services, including all major roofing systems (Metal, TPO, Woodshake, DaVinci, Asphalt), siding (Vinyl, Aluminum, Hardy board), and gutters (5", 6", and commercial-grade). The end-to-end offering—from emergency response to long-term maintenance—positions the company as a one-stop partner for property owners.
Flexible, Experienced Workforce
The company maintains long-standing relationships with a dense network of high-quality subcontractors across the Midwest and Florida. Its top seven partner crews, totaling 350+ workers, operate effectively as captive subs, allowing rapid workforce scaling to meet any project scope.
Strong, Diversified Sales Team
Project Slate has built a well-rounded sales team with balanced contributions across representatives, reducing reliance on the founder and enhancing scalability. New hires ramp quickly and are playing a key role in driving growth.
Attractive Market Trends
The U.S. construction and roofing industries are supported by multi-year growth tailwinds. Construction put in place grew from $1.5T in 2020 to $2.2T in 2024, and the roofing market is projected to reach $75B by 2025. The sector benefits from recurring repair cycles, a highly fragmented competitive landscape (top ten players hold less than 5% of U.S. market share), and rising demand from extreme weather events.
Multi-Pronged Growth Levers
Project Slate has multiple untapped growth opportunities, including:
Expanding preferred contractor status with insurers (already listed as one of three recommended contractors by a major carrier in one region)
Activating proven marketing channels to capture new business
Expanding into the commercial roofing segment, leveraging its strategic location within a major logistics and distribution hub
Summary
Project Slate is an established, growing roofing platform with a strong reputation, experienced leadership, and robust operational infrastructure. With a highly skilled workforce, diversified sales team, and multiple avenues for growth, the company is well-positioned to capitalize on market opportunities and deliver strong returns for investors.
About the Business
- Years in Operation
- 4
- Employees
- 7 (7 Full-time)
Company has a great sales infrastructure and network of crews for onsite work wh - Market Outlook / Competition
- The U.S. roofing industry is highly fragmented, with the three largest players holding ~6% market share. Repairs are needed every 20–30 years, creating predictable revenue. Construction has grown ~47% from 2020–2024, and increasing extreme weather from climate change is driving higher demand for roof repair and restoration. Fragmentation also creates opportunities for scale and market share growth through M&A.
- Opportunities for Growth
- The Company has experience in both residential and commercial roofing, with significant opportunity to expand further into the commercial segment and deepen insurance partnerships. It is also establishing a footprint in neighboring states like Wisconsin and Indiana and holds licenses across multiple states in the Midwest and Florida, creating substantial growth potential. This is not a startup—it is an established, growing platform well-positioned for expansion.
About the Sale
- Seller Motivation
- Looking to partner with the right buyer and expand operations
- Transition Support
- The seller’s open to continued involvement post-closing. The seller is committed to partnering with a buyer who brings growth and M&A expertise, allowing them to focus on what they do best while the buyer provides the foundation to scale.
The opportunity here is a deeply engaged operator who will remain involved to support growth and operations alongside the buyer. - Financing Options
- To be discussed depending on the overall structure including cash-at-close
Listing Info
- ID
- 2417996
- Listing Views
- 17
Attached DocumentsAttachment Disclaimer
Listing ID: 2417996 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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