This is a growing, differentiated consumer packaged goods brand operating in the “permissible indulgence” segment of the snack category. The company has developed a highly distinctive product that delivers indulgent taste while meeting modern consumer demands around low sugar, clean ingredients, and dietary restrictions.

The brand has achieved meaningful traction in the natural and specialty retail channel, including strong velocity performance at leading regional and national natural grocers. Year-over-year growth has continued each year of the business, and recent data show accelerating unit movement per store per week, supported by repeat purchases and strong consumer feedback.

The business is founder-led, supported by an experienced advisory bench with deep CPG, retail, and supply chain expertise. Operations are streamlined, with production handled by a specialized co-manufacturer and minimal fixed overhead.

Products & Differentiation
• Unique indulgent snack format positioned as “better-for-you,” with no seed oils, no palm oil, no artificial ingredients, and zero grams added sugar
• Gluten-free, grain-free, and plant-based friendly
• Strong sensory performance relative to category peers, with documented competitive advantages
• Clean label formulation aligned with low-glycemic and wellness-driven consumers
• Positioned squarely within fast-growing trends: low sugar, carb-conscious eating, avoidance of inflammatory oils, and permissible indulgence

Market & Traction
• Active in natural and specialty retail with demonstrated success in large natural retailers and other natural grocers
• Strong SPINS-tracked velocities in the 3–5 units per store per week range, improving over time
• Meaningful promotional lift during supported events and demos
• E-commerce and subscription channel established, contributing recurring revenue and consumer data
• Category tailwinds driven by wellness-focused, educated consumers seeking indulgence without trade-offs

Financial Highlights
• TTM gross sales approximately $500K+, with recent periods showing material acceleration
• Gross margins in line with early-stage premium CPG brands, with clear margin expansion opportunities through scale and procurement
• Monthly burn under $10K, reflecting disciplined cost control
• Capital efficient model with outsourced manufacturing and limited headcount

Growth Opportunities
• Expanded distribution within existing retail partners and entry into additional natural and conventional retailers
• New product flavors and line extensions already in development
• Packaging refresh underway to further improve shelf visibility and velocity
• Increased demo, sampling, and field marketing to accelerate trial
• Strategic buyer synergies in sourcing, manufacturing, sales, and trade spend optimization
• Potential international or club channel expansion for the right operator

Ideal Buyer
This opportunity is well suited for:
• Strategic CPG operators or emerging brand aggregators
• Founder-operators looking for a proven platform with momentum
• Established food companies seeking entry into low-sugar, clean indulgence
• Groups with existing sales infrastructure who can scale distribution efficiently