Revolutionary Home Services Platform with Award-Winning Pool Business as Proof of Concept

Business Description:
This is not just a pool construction company—it’s a marketing and automation technology company with a powerful, proven platform, and swimming pools just happen to be its current product.

At the core of this business is a proprietary, custom-built ActiveCampaign-based software system that fully automates lead generation, qualification, and proposal delivery. This cloud-based platform enables 80% of customers to complete their entire transaction—from lead to proposal to sale—entirely online without ever speaking to a representative. Proposals are automatically generated and delivered in under 2 seconds, giving the company a major speed and efficiency advantage over traditional service models.



While the current application of this technology is in the pool construction space—where it has fueled a thriving business across five states—the real opportunity lies in extending this platform to virtually any home service vertical: roofing, landscaping, HVAC, remodeling, fencing, solar, and more.

Software-Driven Business Model
- Proprietary ActiveCampaign CRM Automation Platform
?Custom-built software integrates lead generation, proposal delivery, client communication, task tracking, and branded contracts—all accessible via desktop or mobile.
- Geospatial Technology Integration?
Accurately calculates project measurements and generates proposals using GPS mapping—no site visit required.
- Instant Proposal System
?2-second turnaround from inquiry to proposal—completely automated and scalable.
- Scalable to Any Service Business?
While currently tailored to pool construction, this system can be white-labeled or licensed across other industries.
- 80% of Sales are Hands-Free?
Most customers never speak to a salesperson—this is a fully digital customer experience.

Current Business: Leading Pool Construction Brand
The pool construction company, founded in the 1950s, is a highly respected brand in Maryland, New Jersey, Pennsylvania, Delaware, and Virginia. It serves as a live demonstration of the software’s power, with award-winning service and explosive digital growth fueled entirely by the platform.

- Full-service construction: Residential and commercial pools (Vinyl and Gunite)
- Pool renovations, repairs, and equipment upgrades
- Weekly maintenance, seasonal openings/closings, and chemical supply
- Recently began franchising with national expansion opportunities
- Recognized by Aqua Magazine as one of America’s top pool companies

Marketing & Customer Acquisition
- Industry-leading website with high organic traffic and conversion rates
- Precision-targeted social media retargeting and AI-driven email automation
- Real-time analytics and lead scoring
- Decades of consumer behavior insights built into every marketing sequence

Financial Highlights & Competitive Advantages
- High-margin business with multiple recurring revenue streams
- Low overhead due to automation and virtual processes
- Minimal physical footprint or staffing needs
- Strong, established reputation with 70+ years of history
- Positioned for massive scale through platform licensing, franchising, or private-label partnerships

This is a rare opportunity to acquire a tech-enabled, highly-automated marketing platform already proven in a high-ticket service industry—with limitless expansion potential across all home services.

Historical Summary:
Family-owned for over 70 years across 4 generations, this award-winning pool company serves residential, commercial, and institutional markets. Recognized by Aqua Magazine as one of America’s top pool companies, it’s known for design excellence and an industry-leading website packed with expert resources. With a reputation for quality, reliability, and state-of-the-art products, the company creates family-friendly retreats and efficient commercial pool environments.