This outdoor brand manufactures the only metal-ring Nalgene bottle tether on the market, engineered for climbing, whitewater rafting, and hiking. The business has booked over 10,000 lifetime Shopify orders at a 70% gross margin.

The founders openly acknowledge they "made a mistake bootstrapping into marketing expertise" and now devote just one to two hours per week to the business as they pursue separate careers. Even so, trailing-12-month SDE has grown to $26,411 as margin tripled from 7%–21% on a leaner Meta program returning 3.2x ROAS. In 2024, when actively managed, the same operation generated $346,877 in revenue and $36,897 in SDE.

A marketing-capable buyer inherits immediate levers. A 2025 stockout left September–December DTC sales at $15,000 versus $97,000 the prior year, a missed peak quarter for the current owners, which disciplined Q4 stocking would recover. A product variant that is an over-80%-margin SKU, which was paused for bandwidth, is ready to relaunch. Placement in three REI stores (Cambridge, Boston, Concord) has validated retail sell-through, and the Greenlight program offers a path to nationwide rollout. The 15,000-person email list, TikTok, and Amazon remain underleveraged. The hiking gear category is projected to grow 8.4% annually through 2030.

The business is offered price-plus-inventory at cost. A total of $29,354 of stock ($97,041 MSRP) is currently on hand, sparing a buyer the three-month vendor lead. Manufacturing is US-based; Liberty Mountain Sports, the exclusive North American Nalgene distributor, handles wholesale. Both founders will sign non-competes and provide a 40-hour transition, and a pending USPTO design patent and trademark transfer at close.  


Key Benefits:

100% US-Based Supply Chain: All manufacturing (laser cutting, sewing, packaging) is US-sourced on 90-day vendor terms, with no tariff exposure or overseas lead-time risk.

REI Test Stores Validated; Sell-through has been proven in three REI stores (Cambridge, Boston, Concord), and the REI Greenlight program offers a documented pathway to nationwide rollout.

3.2x ROAS on $250-Per-Week Meta Spend: Two-year-old creative is still returning 3.2x on minimal weekly spend, with documented profitability of up to $400 per day at peak.

Q4 Inventory Recovery, $97K vs $15K: A 2025 stockout cut September–December DTC sales from $97,000 (2024) to $15,000 (2025); proper Q4 stocking is a day-one recovery lever