Rare chance to acquire a rapidly scaling 7-unit gourmet cookie franchise portfolio in the Greater Worcester, MA area. An absolute powerhouse in the fast-growing specialty desserts category. With a cult-like following, viral weekly flavor drops, and unmatched brand hype, this multi-unit bundle delivers the kind of volume, brand awareness, and operational scale that investors fight for. Performance for each location is several times higher than what’s typical in the QSR industry.

Business Overview

Established in 2020, this multi-unit operation has become the #1 cookie destination in every market it serves, driven by a unique weekly rotating menu that keeps customers returning. With locations strategically placed across high-traffic shopping centers, the brand has mastered the art of pairing crave-worthy, social-media-ready products with premium visibility.

Serving a mix of families, teens, young professionals, and cookie lovers drawn in through massive Instagram and TikTok buzz, the franchise has established itself as the dominant dessert brand in Central Massachusetts. Each location offers pickup, walk-in service, app-based ordering, and a variety of indulgent gourmet cookie creations that consistently draw lines out the door.

Key Financial Highlights

- Revenue: $13.7M across 5 units with 40% year-over-year growth

- SDE: $3.2M-4M with a strong 27% margin

- 7-Unit Run Rate: Expected to reach $14.4M revenue and $4M SDE as all locations stabilize.

Operational Details

These locations operate in 1,500–2,500 sq. ft. retail spaces within high-visibility shopping centers offering abundant parking and constant foot traffic. Each store is fully outfitted with mixers, ovens, refrigeration, freezers, and all equipment required for high-volume production: mixing, balling, baking, and decorating cookies on-site.

The group employs ~115 well-trained staff across the units, including general managers, shift leads, decorators, and bakers. The franchisor provides proprietary systems, technology, forecasting tools, and operational processes that make production streamlined and consistent.

Ownership structure is balanced:

- One owner is hands-on with daily operations

- The second owner focuses on finance and high-level decision-making on an absentee basis

This gives a new buyer both stability AND the option to run the operation semi-absentee with proper oversight.

Reason for Sale

The owners poured their heart and soul into building this portfolio and now wish to diversify their investments and reallocate capital into their other ventures.

Growth Opportunities

This portfolio offers massive room to expand, both inside and outside current markets:

- Open additional units in untapped Central MA trade areas or nearby states

- Develop corporate gifting & catering programs (high margin)

- Partnerships with local events and institutions

- Cross-store marketing and centralized logistics to reduce COGS and payroll

- Capitalize on upcoming product expansions

- A buyer who leans into social media can unlock EVEN MORE explosive sales

Ideal Buyer Profile

This opportunity is perfect for an investor or multi-unit operator looking to acquire a powerful, high-volume franchise system with existing management and scalable infrastructure. Someone who understands franchising, team leadership, and the power of branded retail will thrive. This business offers the kind of recurring, high-margin cash flow that builds generational wealth.

For more information on this opportunity, including financials, location details, and operational documentation, please submit a business inquiry now.