Vietnamese Pho, Banh Mi & Bubble Tea Concept

This well-established Vietnamese restaurant brings authentic Vietnamese flavors to the heart of Bergen County, New Jersey, offering a concept rooted in tradition, quality, and broad customer appeal. The business has built a strong local following by celebrating Vietnam’s rich culinary heritage while operating in a high-demand, fast-casual dining segment.

At the core of the menu is the iconic Pho — a signature Vietnamese noodle soup renowned for its aromatic, slow-simmered broth and carefully balanced spices. Each bowl is prepared with consistency and attention to quality, driving repeat customers and excellent reviews.

Beyond Pho, the restaurant features a diverse, revenue-balanced menu including classic Banh Mi sandwiches, fresh Spring Rolls, and a popular Bubble Tea programme, attracting both dine-in and takeaway customers throughout the day. Ingredients are locally sourced where possible, supporting freshness, food quality, and cost control.

This concept is well-positioned for continued growth through extended hours, catering, delivery expansion, and menu development. Its approachable menu, loyal customer base, and strong cultural branding make it an ideal opportunity for an owner-operator or investor seeking an established food service business with proven appeal.