Rare Opportunity: 30‑Year Business + Commercial Building
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Exceptional Opportunity: Established Tanning Salon with Commercial Real Estate
This thriving tanning salon represents a rare acquisition opportunity, combining a profitable 30-year business with valuable commercial real estate in Waukesha County's desirable Lake Country region. Established in 1994, this full-service tanning facility has maintained consistent operations under the same dedicated ownership for three decades.
Business Overview:
The salon operates as the only exclusive tanning facility in the surrounding area, holding a unique market position without direct local competition. Unlike gyms or spas offering tanning as an ancillary service, this business specializes entirely in professional tanning services, creating strong customer loyalty and consistent demand.
Key Strengths:
• Exclusive market position as the sole dedicated tanning salon in Lake Country region
• 30-year established reputation with unmatched brand recognition
• Strong, recurring client base with year-round traffic patterns
• High-visibility location in prime, high-traffic area
• Fully operational systems and equipment ready for seamless transition
• Loyal clientele built through decades of consistent service
Real Estate Component:
The 2,500 square foot commercial building is included in the sale, valued at $600,000. This substantial real estate asset provides both operational stability and long-term investment value, eliminating rental expenses and offering potential appreciation.
Ownership Transition:
The current owner is selling at an ideal time for new leadership, not due to performance issues but to facilitate fresh ownership of this healthy, profitable operation. With established systems, equipment, and customer relationships already in place, a new owner can step into a turnkey business with immediate cash flow potential.
This unique combination of exclusive market positioning, established operations, and valuable real estate creates an exceptional investment opportunity in Waukesha County's stable market.
This thriving tanning salon represents a rare acquisition opportunity, combining a profitable 30-year business with valuable commercial real estate in Waukesha County's desirable Lake Country region. Established in 1994, this full-service tanning facility has maintained consistent operations under the same dedicated ownership for three decades.
Business Overview:
The salon operates as the only exclusive tanning facility in the surrounding area, holding a unique market position without direct local competition. Unlike gyms or spas offering tanning as an ancillary service, this business specializes entirely in professional tanning services, creating strong customer loyalty and consistent demand.
Key Strengths:
• Exclusive market position as the sole dedicated tanning salon in Lake Country region
• 30-year established reputation with unmatched brand recognition
• Strong, recurring client base with year-round traffic patterns
• High-visibility location in prime, high-traffic area
• Fully operational systems and equipment ready for seamless transition
• Loyal clientele built through decades of consistent service
Real Estate Component:
The 2,500 square foot commercial building is included in the sale, valued at $600,000. This substantial real estate asset provides both operational stability and long-term investment value, eliminating rental expenses and offering potential appreciation.
Ownership Transition:
The current owner is selling at an ideal time for new leadership, not due to performance issues but to facilitate fresh ownership of this healthy, profitable operation. With established systems, equipment, and customer relationships already in place, a new owner can step into a turnkey business with immediate cash flow potential.
This unique combination of exclusive market positioning, established operations, and valuable real estate creates an exceptional investment opportunity in Waukesha County's stable market.
About the Business
- Years in Operation
- 32
- Facilities & Assets
- Complete Tanning Equipment Package—All professionally maintained tanning units currently in operation.
Full Salon Furniture Set—Lobby seating, front‑desk counter, retail shelving, décor, mirrors, storage units, and all functional furnishings throughout the salon.
Infrared Sauna Unit—Fully operational infrared sauna offering an additional revenue stream and wellness service.
Point‑of‑Sale System—POS terminal, software, cash drawer, receipt printer.
Salon Equipment & Supplies-Towels, cleaning systems, timers, eyewear inventory, and supplies.
Retail Inventory-Current stock of lotions, skincare products, and accessories
Established Branding—Business name, logo, website, social media accounts.
Client Database—Long‑standing customer list, membership history.
All Fixtures & Improvements—Built‑in cabinetry, electrical upgrades, ventilation systems, and room build‑outs.
Commercial Building / Real Estate—The fully owned facility, offering buyers long‑term stability and investment value. - Market Outlook / Competition
- Only Exclusive Tanning Salon in the Area — Our salon holds a unique position in the local market as the only dedicated, full‑service tanning salon in the surrounding Lake Country region.
No Direct Local Competitors — Unlike gyms, spas, or studios that offer tanning as a minor add‑on, we operate as the sole business specializing exclusively in tanning services.
Established 30‑Year Reputation — With three decades of consistent service, we’ve built unmatched brand recognition and customer loyalty.
Strong, Recurring Client Base — Our exclusive status drives steady year‑round traffic, with many clients relying on us as their only dedicated tanning option.
High Visibility & Prime Location — Positioned in a high‑traffic area, our exclusivity amplifies demand and keeps us top‑of‑mind for local residents.
Real Estate
- Owned or Leased
- Owned
- Included in asking price
- Building Sq. Ft.
- 2,500
About the Sale
- Seller Motivation
- Ideal time for new ownership in a fully operational business
Listing Info
- ID
- 2522457
- Listing Views
Listing ID: 2522457 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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