Established for decades, this relocatable organization is a leading worldwide educational and trade association for professionals in the animal care industry. The company's mission is to support, promote, and recognize excellence in its field by offering a range of resources, including online business and animal care courses, webinars, marketing tools, and a respected certification program. The majority of its products and services are delivered digitally, with a significant portion of revenue coming from annual membership fees.

The organization has a strong reputation and longevity, with a high member renewal rate typically between 70% and 73%. It caters to a target market of existing professionals and aspiring entrepreneurs, offering them the tools to operate a business at a higher, more professional level than those in the "gig" economy. A new owner has the flexibility to maintain the current operational structure or become more involved in strategic planning and business development.

The company operates virtually with recurring revenue and a low-overhead model (NO Inventory, NO Capital Expenditures, NO real estate, Limited working capital).

The SDE shown is based on the Last Twelve Months through June 30, 2025, and is for a full-time owner-operator (it is currently operated semi-absentee).