Residential Water Purification System Marketing, Sales & Installation

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50% closing ratio after in-home water test
Asking Price:
$3,900,000

Gross Revenue:
$8,973,465
Cash Flow:
$1,034,017
EBITDA:
$1,034,017
Inventory:
 Not Disclosed
included in asking price

FF&E:
$209,530
included in asking price

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Business Description

This business uses a proprietary, systematic and efficient sales and marketing program to target DFW homeowners interested in a healthier, safer lifestyle through whole home water purification. This water purification system is designed to not only clean the water coming into a home, but also to keep the entire plumbing system clean.

These high-quality water purification systems are currently manufactured by a nationally-known brand. While the business does not actually produce the product, it does own the intellectual property - in this case, the formula for the included media. The company is free to utilize any manufacturer in the country to produce this exclusive product.

The business takes a different approach to selling water purification systems to homeowners. Instead of trying to sell a customer based on emotion or fear, they show the homeowner the results from a portable, laboratory grade water purity test that covers the basics like chlorine levels and other standard substances, as well as going a step further and testing for dangerous toxins in the water. Using those results, the technicians can offer the homeowners different water purification solutions based on facts and not scare tactics.

The business has been pre-qualified for SBA financing with 20% down, and this bank's independent third-party business valuation came back in excess of $4.7M.

About the Business

Location:
Dallas County, Texas
Year Established:
2014
Number of Employees:
55
Real Estate:
Leased
Building Sq. Ft.:
7,500
Rent:
$4,500.00 Per Month
Lease Expiration:
8/31/2020
Facilities:
The business operates out of a 7,500 sq. ft. office/warehouse facility, located on a major highway on the DFW area. The location provides convenient access to the entire Metroplex.
Market Outlook/
Competition:
The business has no true competition. Although there are other residential water filtration products available on the market, this company offers a product that goes well beyond the capabilities of other products. This is the major part of their unique and proprietary marketing system, and is what allows them to participate in this space alone.
Growth & Expansion:
The growth capabilities are truly shocking once you understand the systems and processes and how little of the market is being touched. There is room for significant growth in DFW alone, and then expansion into other major Texas markets like Houston and San Antonio provides mind-boggling possibilities. The owner estimates it would take about 10 years to fully develop Texas alone.
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About the Sale

Reason For Selling:
The seller typically does not own businesses and needs to exit
Training/Support:
The seller will provide training and transition assistance as needed, but given his absentee role in the business it will be the general manager providing most of the training - this GM is aware of the sale and is eager to remain with the business. Additionally, the seller's consulting firm is available to assist in any expansion plans the new owner undertakes, should that support be needed.

Listing Info

ID:
1648557
Ad Detail Views:
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Business Listed by

Jeremy Furtick

Sigma Mergers & Acquisitions LLC.

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Sponsoring Broker:

Scot Cockroft
Sigma Mergers & Acquisitions LLC.


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