San Diego Boutique Winery-MUP, Tasting Room, Production & Vineyard
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Volcan Mountain Winery presents a unique opportunity to acquire a well-established boutique winery in the scenic Julian area of San Diego County. Founded in 2006, the property spans approximately 10 acres and offers a diversified production model, including traditional grape wine as well as apple wine and apple port sourced from its own orchard.
The property is improved with a ±3,000 square foot production facility featuring a break room and apartment-style loft, along with a ±1,200 square foot tasting room that serves as the centerpiece of the guest experience. The winery has built a strong and loyal following, with over 700 wine club members, high ratings on Google and Yelp, and an active social media presence.
One of the most valuable aspects of this offering is its Major Use Permit (MUP), placing it among a very limited number of wineries in San Diego County authorized to operate with this level of entitlement. The MUP provides significant operational flexibility and long-term value, supporting winery operations, tastings, and potential expansion opportunities that are increasingly difficult to obtain in today’s regulatory environment.
The land includes approximately 1 acre of planted vineyard and approximately 8 acres of mature apple orchard, allowing for a distinctive product mix and branding opportunity that sets the winery apart in the marketplace. The Julian location offers a charming, high-traffic destination known for tourism, seasonal visitors, and its well-established reputation for apple-based products.
This offering is ideal for an owner-operator, lifestyle buyer, or investor seeking to enter or expand within the Southern California wine market. With existing infrastructure, an established customer base, and meaningful upside through expanded production, events, or hospitality offerings, Volcan Mountain Winery is positioned for continued growth and success.
The property is improved with a ±3,000 square foot production facility featuring a break room and apartment-style loft, along with a ±1,200 square foot tasting room that serves as the centerpiece of the guest experience. The winery has built a strong and loyal following, with over 700 wine club members, high ratings on Google and Yelp, and an active social media presence.
One of the most valuable aspects of this offering is its Major Use Permit (MUP), placing it among a very limited number of wineries in San Diego County authorized to operate with this level of entitlement. The MUP provides significant operational flexibility and long-term value, supporting winery operations, tastings, and potential expansion opportunities that are increasingly difficult to obtain in today’s regulatory environment.
The land includes approximately 1 acre of planted vineyard and approximately 8 acres of mature apple orchard, allowing for a distinctive product mix and branding opportunity that sets the winery apart in the marketplace. The Julian location offers a charming, high-traffic destination known for tourism, seasonal visitors, and its well-established reputation for apple-based products.
This offering is ideal for an owner-operator, lifestyle buyer, or investor seeking to enter or expand within the Southern California wine market. With existing infrastructure, an established customer base, and meaningful upside through expanded production, events, or hospitality offerings, Volcan Mountain Winery is positioned for continued growth and success.
About the Business
- Years in Operation
- 20
- Facilities & Assets
- Volcan Mountain Winery spans 10 acres in the scenic Julian area of San Diego County, featuring a mix of production facilities, tasting space, vineyards and orchards.
Improvements include a ±3,000 square foot production building with a break room, and an apartment-style loft for on-site living or staff use. The facility supports current wine and apple-based production with room for growth.
The ±1,200 square foot tasting room serves as the primary guest-facing space, supporting tastings, direct sales, and wine club engagement. 1 acre of vines and 8 acres of apples provide fruit for a unique product mix. Additional land allows for parking and potential expansion.
Included in the sale are furniture, fixtures, equipment (FF&E), and operational infrastructure. The property also benefits from a Major Use Permit, a valuable entitlement allowing winery operations and related uses.
The layout supports a turnkey transition with upside for expanded production, events, or hospitality use. - Website
- https:volcanmountainwinery.com
- Market Outlook / Competition
- Located in Julian, a popular San Diego County mountain destination, the winery benefits from steady year-round tourism, with strong seasonal traffic driven by apple harvest events and weekend visitors from the greater San Diego area.
San Diego County has relatively few wineries compared to more saturated regions like Temecula, creating a less competitive environment for boutique operators. Properties with a Major Use Permit (MUP) are especially limited, creating a barrier to entry and enhancing long-term value.
Competition in the Julian and Ramona areas consists primarily of small boutique wineries focused on direct-to-consumer sales. Volcan Mountain Winery is well-positioned with its established brand, loyal wine club, and unique combination of grape and apple-based products.
Industry trends favor experiential offerings, wine clubs, and event-driven revenue, supporting continued growth opportunities. - Opportunities for Growth
- Volcan Mountain Winery offers multiple avenues for growth. Production can be expanded to increase case volume and direct-to-consumer sales, leveraging the existing wine club of 700+ members. The ±10-acre site provides space to plant additional vineyard or expand the apple orchard, supporting increased output and product diversification.
The property’s Major Use Permit (MUP) creates significant upside through the potential to introduce or expand private events, weddings, and hospitality offerings—high-margin revenue streams that are increasingly important in today’s winery business model.
Additional opportunities include enhancing marketing and digital presence, growing wine club membership, and extending operating hours or programming to capture more tourist traffic. A new owner can also elevate the tasting experience and branding to further increase per-visitor spend.
Real Estate
- Owned or Leased
- Owned
- Included in asking price
- Building Sq. Ft.
- 4,200
About the Sale
- Seller Motivation
- Retiring
- Transition Support
- Sellers available for training and support. Details to be determined during due diligence.
Listing Info
- ID
- 2496111
- Listing Views
- 11
Attached DocumentsAttachment Disclaimer
Listing ID: 2496111 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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