WebsiteClosers® presents an SBA Pre-Qualified eCommerce Brand in the Duck & Waterfowl, Hunting, and Camping Verticals. The company offers a wide variety of waterfowl products in addition to camping, other hunting, fishing and marine products. Operating for more than 28 years, this business has evolved from a niche specialty store into a broad outdoor supplier serving hunters, anglers, campers, and outdoor enthusiasts across the country.

This business is SBA Pre-Qualified, providing Qualified Buyers with an opportunity to purchase this business with as little as 10% down, with the balance of the SBA Loan amortized over an entire 10-year period, all at highly competitive interest rates.

Their growth in recent years reflects careful category expansion, disciplined advertising, and a deep understanding of what serious outdoor customers look for when they shop. Their catalog now includes thousands of SKUs across hunting apparel and equipment, fishing gear, camping supplies, marine accessories, and personal safety products. A major strength lies in their technical apparel and gear for seasonal hunting, supported with year-round categories that help keep revenue steady outside peak months. This thoughtful mix has helped smooth out seasonality, with the slowest summer month now producing about $100,000 in revenue.

Revenue growth since the current ownership took over has been dramatic, climbing from roughly $390,000 in 2019 to about $2,000,000 in 2024. That nearly 400% increase did not come from risky experiments but from tightening operations, expanding product depth, and running highly disciplined advertising. Their market spend is through Google Ads, which delivers a 10x Marketing Efficiency Ratio.

The business has built an email list of approximately 97,000 profiles, with about 38,000 active subscribers who regularly receive campaigns. This list represents a large, owned audience that can be re-engaged with stronger flows, better segmentation, and more consistent campaigns. Their average order value is approximately $220, indicating that customers are comfortable placing meaningful orders rather than small one-off purchases.

The company operates on a leading eCommerce platform, supported by integrated operations software that manages inventory, orders, and fulfillment. A hybrid inventory model is in place: proven bestsellers are stocked in-house for margin control and faster shipping, while select items are tested through DropShip arrangements before deeper inventory commitments are made.

Daily workloads are supported by two experienced part-time team members who assist with customer service, order processing, and warehouse tasks. Both are willing to remain during a transition period, and the current owner is prepared to provide several months of hands-on training. That support reduces the learning curve and helps preserve the service quality customers have come to expect.

The business is poised for further expansion, with significant opportunities to expand into paid advertising on emerging platforms such as Meta and TikTok. Additionally, developing a private-label product line could significantly increase profit margins. Email marketing holds untapped revenue that sits right in front of the business. With around 97,000 profiles and 38,000 active subscribers, there is a large audience ready for better engagement. The company already understands which products sell consistently and which price points customers accept. Creating branded versions of top-performing categories such as technical apparel, accessories, and seasonal gear would improve margins and build long-term brand equity.

With its solid digital presence and established market position, this business represents a compelling acquisition opportunity in the outdoor recreation sector, ready for continued growth and success. Contact WebsiteClosers® today to explore this exciting opportunity!

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