Founded in 2009, this business is a highly specialized, profitable ecommerce brand at the intersection of LED lighting, smart controls, and custom lighting design, serving both the DIY and professional installer markets in the US.

What sets the company apart is its unique integration of premium, high-margin LED products with expert guidance, pre-configured kits, and deep technical support for residential, architectural, and commercial applications.

The company's combination of breadth and precision, from high-lumen LED strip lighting and controllers to tailored lighting kits and complete customer design support, means the business occupies a defensible position with which mass marketplaces and generic lighting resellers cannot compete. The result is a large, loyal base of contractors, designers, builders, developers, and homeowners; a repeat purchase rate of 40%; and consistently high margins year over year (over 40% SDE).

Growth vectors include expanding into Amazon and marketplace channels (currently underutilized), expanding the product range to target a new range of verticals, hiring a sales manager to build relationships with OEMs and distributors to target larger contracts, and launching private-label products.

With an expansive SKU base, strong supplier relationships, and decades of category knowledge, the business offers a rare opportunity to acquire an established ecommerce brand of 16 years with significant operational leverage and market authority. This sale opportunity is available due to the current owner’s retirement.


Key Benefits:

Established Brand with 16-Year History: Founded in 2009, the business has built lasting credibility and a dominant brand position, with long-standing supplier relationships further strengthening this combination.

Repeat Customers and Sticky Use Cases: Contractors, homebuilders, interior designers, and smart home integrators rely on the business and return frequently for projects, generating a repeat customer rate of 40% and higher each year.

High-Margin Products: LED strips, dimmers, controllers, and landscape lighting have both high price inelasticity and high purchase intent, providing significant margins in the B2B lighting space.

Underutilized Growth Channels: The brand has yet to scale on Amazon or eBay, or to meaningfully expand into B2B wholesale partnerships. Each of these represents a significant opportunity to grow sales.

Lean, Scalable Operations: Operating from a low-overhead warehouse on the West Coast, with a streamlined, autonomous team and mature backend systems, the business is highly efficient and ready to scale under operational or marketing leadership.

Low Owner Involvement: With a dedicated, well-trained, well-tenured, and SOP-backed team in place, the owner works fewer than 10 hours per week on the business.