SellerForce® presents an SBA Pre-Qualified eCommerce business in the cycling industry with an exceptional 44-year operating history, deep customer goodwill, and a strong reputation for quality bicycles, premium parts, and hard-to-find cycling products. This business started as a family business and has quickly become a national DTC sales company, now a trusted online destination for riders, collectors, hobbyists, and performance-focused customers. Their long operating history recognized web presence, and reputation for dependable customer service have helped the business remain active through major changes in the bicycle industry.

The company offers hundreds of products and focuses on higher-priced, better-quality bicycles and components, resulting in a strong Average Order Value of $275.

With an estimated 30,000 monthly visitors, the business effectively taps into a vast market while maintaining a healthy 25% repeat customer rate. The business also has more than 30,000 active email subscribers, along with a larger, unused customer database and text-compliant mobile contacts, providing a ready audience for future campaigns. Strong organic search rankings tied to a long-established domain continue to drive customer acquisition without heavy reliance on paid advertising.

Operations are simple and currently managed by the owner in about 30 hours per week. Daily work includes processing and shipping orders, ordering products, monitoring supplier-direct shipments, answering customer questions, and handling basic marketing. The company averages 6 outbound shipments per day and operates from a small 1,500-sq-ft warehouse, keeping only selected best sellers in stock. Inventory is ordered as needed from a broad supplier network, helping the business maintain an estimated inventory level of about $30,000 without the cost or complexity of a large warehouse. The owner is also willing to assist with the transition.

Growth opportunities include adding e-bikes, e-bike parts, and more products to the website, expanding listings across major online marketplaces, improving conversion rates, and investing in social media, SEO, email, and influencer campaigns. A buyer could also increase local sales, enter more international markets, introduce better automation for inventory and order management, and build partnerships with cycling clubs and related groups. The company’s history gives a new owner a strong story to use in marketing, while their unused customer records provide room for reactivation and retention campaigns.

This opportunity includes a long-established digital brand, a proven website, active marketplace accounts, social media profiles, supplier relationships, customer data, and an operating model that can be transferred without a large team or complex fulfillment setup. A local bicycle retailer could use the acquisition to reach a much wider customer base, while an eCommerce buyer could take over a recognized cycling business with clear room for expansion. Contact SellerForce today to explore this exciting opportunity further!

Key Valuation Points
• SBA Pre-Qualified
• 44-Year Family-Owned Business
• $275 Average Order Value
• 25% Repeat Customer Rate
• 30K Monthly Website Visitors
• $30K Estimated Inventory Value
• 30K Email Database
• 1,500 sq-ft. Warehouse Space

SF670