Launched in 2023 and 2017, respectively, these two direct-to-consumer ecommerce businesses operate within the home appliance accessories niche.

Both sell exclusively through their own websites with no third-party marketplace presence.

The original business, launched in 2017, is a near-fully passive operation at 50%-plus profit margins and minimal owner involvement. It laid the groundwork for the second business, which launched in February 2023 and has been the primary growth focus since.

The second business is in a similar line, launched in 2023, and generates 86% of revenue by selling custom-fitted stovetop protectors, oven protectors, and knob panel protectors.

Together, they generated $2.62M in revenue over the trailing 12 months at roughly 49% EBITDA margins, with average order values that have grown from $74 in 2024 to $90 in early 2026. In three years, revenue has grown over 700%.

The business runs efficiently with an in-house fulfillment warehouse (~1,500 sq ft with an office).

Growth to date has come from Google Ads and organic SEO. Current ad spend is less than 10% of revenue. As for product pricing, competitors are charging 2x–3.5x more for similar products.

Growth opportunities also include a managed, focused effort on new paid marketing channels; expanding the product/SKU line-up; and expansion onto Amazon and Walmart. Meta Ads, Amazon FBA, Walmart, and additional product lines have not been pursued yet.

The owner currently spends ~10 hours per week on operations, with a few hours extra to personally handle customer service. A custom inventory system has been built for efficient inventory tracking and purchasing.

The business can be relocated to another state relatively quickly and is structured to operate with minimal transition friction.

Note: There is about $215K of inventory at cost.  


Key Benefits:

Strong Margins: EBITDA margins of ~49% have been projected in 2026, with consistent year-over-year revenue growth.

Low Owner Workload, Lean Operations: The owner works under 10 hours per week, and four part-time employees handle all fulfillment daily.

Relocatable: The business can move to a new state within one week with minimal operational disruption.

Untapped Amazon Upside: There is no Amazon presence yet, with consultants projecting $600K–$1M in year-one Amazon revenue.

Untapped Channels: Meta Ads, Walmart, Home Depot, and Lowe's online channels have not been pursued at all.

Growing Average Order Value: Average order value (AOV) has grown from $74 (2024) to $90 (early 2026).

Trademark, IP, and Brand Assets: Registered trademarks, a granted patent, and more than 50K customer emails transfer with the sale.