This e-commerce business serves a highly underserved niche by offering a unique solution to stress-induced incontinence, a condition affecting 1 in 3 women and over 50% of physically active women. With a discreet, triple-layer gusset design, the apparel allows active women to move confidently without bulky pads or visible lines. Launched in 2019, the brand has secured placements on Macy’s, Kohl’s, and Cencora.

Due to family and work commitments, the owner is stepping away and seeking a buyer who can capitalize on the existing foundation. With proven market demand and established retail partnerships, this business is primed for expansion. Whether through increased marketing, product diversification, or scaling retail placements, there is significant potential for growth under new ownership in this $975 million niche market.

Fully operated by the current owner, this home-based business can be learned and transitioned to a new buyer in under a month. The owner will provide a comprehensive business plan and is eager to find the right buyer who will carry forward the brand’s mission and momentum. Reach out today to learn more!